Andrew Darrow Named Chief Strategy Officer, MECA Communications.

LOS ANGELES -- Andrew Darrow has joined MECA Communications as Chief Strategy Officer, responsible for overseeing the Company's strategic planning, sales, marketing and business development. Bruce Klickstein, President of MECA, made the announcement today.

"Andy is a rare individual who possesses a strong business background combined with wonderfully diverse expertise in the launching of broad based initiatives," said Klickstein. "We are honored and excited to have an executive of Andy's caliber and experience leading MECA's strategic growth. He will help set the Company's strategic direction and structure the model for our explosive expansion. We welcome him to our team."

Darrow, an entertainment industry veteran and attorney, was most recently Vice President of Broadway Video Enterprises, where he directed strategic planning for domestic exploitation of Saturday Night Live.

Before joining Broadway Video, Darrow served as Vice President of NBC Enterprises, Inc. where he oversaw strategic planning and exploitation of the network's content in home video, music, literary publishing, licensing, merchandising, direct response channels and e-commerce.

Previously, Darrow was Executive Vice President of Simitar Entertainment, where he led the creation, acquisition, licensing and distribution of music and filmed entertainment.

He has also held executive positions in A&R at MCA Records and in artist management at Overland Productions. He began his career in 1982 as a concert agent at ICM.

Darrow is a published authority on the entertainment industry and his articles have appeared in the New York Law Journal and Entertainment Law & Finance.

Darrow will work from MECA's Beverly Hills office and can be reached via email at: [e-mail].

MECA has emerged as a leading online marketer which serves its clients by using a proprietary private label instant messenger as the core of its marketing strategy. The MECA Messenger tethers client identity, connectivity and urgency to viewers at the desktop. The Company also designs and implements strategies for clients seeking to benefit from a brandable means of presence-based desktop interaction increasing customer transactions, revenue, promotional opportunities and viewer retention.

MECA's clients and partners are amongst the top entertainment and consumer brand entities including Vivendi-Universal, Time Warner, Real Networks, Electronic Arts, Marvel, and others.