Andreano Rossi.Andreano Rossi or simply 'Rossi', the man who pioneered supermarket fresh pasta While the only basic difference between these names is the shape of the pasta, each pasta is typically matched with a particular sauce based on cooking time, consistency, ability to hold sauce, ease of eating, etc. and fresh pasta sauce and launched the Dolmio range of Italian style sauces in the UK, has died at the age of 64. Born in Italy in 1940, the master chef and entrepreneur entrepreneur (än'trəprənûr`) [Fr.,=one who undertakes], person who assumes the organization, management, and risks of a business enterprise. played no small part in revolutionizing the UK's eating habits in the 1980's and 1990's. Starting out in his restaurants 'Rossi's and 'Rossi's No.10' in early 1970's Bristol; he would experiment with the concept of making individual meals for the UK's burgeoning freezer centre A freezer centre is the name given to a shop specialising in the sale of frozen food. Prominent examples within the United Kingdom include the Iceland and Farmfoods retail chains. market. From years in the catering industry Rossi gained a talent for understanding consumer likes and dislikes, leading him to become one of the first suppliers of own branded chilled chill n. 1. A moderate but penetrating coldness. 2. A sensation of coldness, often accompanied by shivering and pallor of the skin. 3. Italian ready meals, as well as fresh pasta and sauces to the UK's major supermarkets, including Sainsbury's and Waitrose. In 1986 his company, R&B Foods, was approached by Mars UK to help launch the Dolmio brand in the UK. |
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