Andre Picard appointed President and General Manager of S.D.A. Productions.

MONTREAL--(BUSINESS WIRE)--Oct. 1, 1996--(ME, VSE CST.A.) Richard Laferriere, President and Chief Operating Officer of Coscient Group Inc., is pleased to announce the appointment of Andre Picard as President and General Manager of S.D.A. Productions Limited. Mr. Picard joined the Coscient team in March 1996 as Executive Vice-President and General Manager of S.D.A. Productions to assist Francois Champagne in the development and production of drama series, youth programs and international co-productions.

After guiding S.D.A. Productions since 1978 and achieving the success for which the company is known in all areas of production, Mr. Champagne will build on his experience in strategic development at the Group level, as Vice-President, Special Projects.

Before joining S.D.A. Productions, Andre Picard was International Vice-President of Les Films Rozon Inc. in Paris. Prior to that, he was Vice-President - Film and Executive Producer of Imax Corporation in Toronto. Mr. Picard has also held management positions at Telefilm Canada, Television Quatre-Saisons and Radio-Quebec.

"Mr. Picard's extensive experience in audiovisual production in Quebec, Canada and abroad will ensure the continuity of S.D.A. Productions' tradition of excellence," stated Mr. Laferriere.

Throughout his career, Mr. Champagne has innovated at several levels in the area of independent production in Quebec. In addition to developing youth programming with a large number of hit shows (such as Tele-Pirate - 1996 Gemeaux Awards), S.D.A. Productions produced Rock, Quebec's first mini-series, in 1988. This success was followed by Scoop I, II, III, IV, a series which maintained audience ratings of 2,700,000 viewers for four consecutive years. This program earned two Gemeaux Awards as the best series of the year for Scoop II and IV. The tradition continues this year with Omerta - la loi du silence, which won 10 Gemeaux Awards along with the Prix du Public. an unprecedented record for a single series.

Coscient Group Inc. is the third largest producer and distributor of television programs and feature films in Canada and is the Quebec leader. The Group is to be found in all areas of audiovisual and film production, most notably variety shows, animation, TV magazines, quiz shows, documentaries, drama series, youth programs, made-for-TV movies and feature films. Coscient Group has several operating subsidiaries, including four in the production sector: Allegro Films Inc., S.D.A. Productions Limited, Coscient Inc. and Cactus Animation Inc. The Group is also a shareholder in Cite-Amerique Inc. and, since recently, in Coscient Technologies Multimedia Inc., in which it holds a 51 percent interest in partnership with Public Technologies Multimedia Inc. The multiple voting common shares of the Group are listed on the Montreal and Vancouver stock exchanges (ticker symbol CST.A).

CONTACT: Coscient Group Inc.

Marie-Christine Dufour, 514/284-2525