Andre Agassi Stars in New Twinlab National Advertising Campaign.Business Editors/Interactive, Multimedia & Health Writers HAUPPAUGE, N.Y.--(BUSINESS WIRE)--June 5, 2000 Agassi Credits Twinlab Nutritional Products For Rise from No. 141 to Top of the Rankings Twinlab Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : TWLB TWLB Trench Wars League - Basing (gaming) ) announced today that it will launch a fully integrated television, print and radio advertising and marketing campaign, featuring the success story of its new spokesperson, Andre Agassi Andre Kirk Agassi (born April 29 1970, in Las Vegas, Nevada) is a former World No. 1 professional tennis player from the United States who won eight Grand Slam singles tournaments and an Olympic gold medal in singles. , one of the top-ranked tennis players in the world and a long-time user of the company's nutritional products. Television spots featuring Agassi will begin airing June 9th. Agassi decided to become a Twinlab spokesperson because he believes that the company's products have played an important role in the training and fitness regimen that led him back to the top of the world's tennis rankings - and he wants to share his experiences with others. "Twinlab products have played a major role in improving and maintaining my fitness, strength and endurance," said Agassi. "It just made sense for me to represent a company whose products I truly believe can benefit anyone. Twinlab has made a major contribution to my game and overall fitness." One of tennis' most popular stars, Agassi is the first player ever to win all four Grand Slams on four different surfaces. He holds two U.S. Open The term U.S. Open is applied to "open" United States national championships in a particular sport, in which anybody, amateur or professional, American or non-American may compete. These include:
"Andre's experience with our products over the past few years speaks volumes for the role they can play in one's overall fitness," said Neil Blechman, a Twinlab Executive Vice President. "Whether you're an elite athlete elite athlete Sports medicine An athlete with potential for competing in the Olympics or as a professional athlete; EAs are at ↑ risk for injuries, given the amount of training, for psychological abuse by coaches and parents, and self abuse. , or someone who simply wants to lead a healthy lifestyle, we believe that you can benefit from our broad line of high quality, research-driven nutritional products." The first commercial to air uses archival footage, showing a 6-year-old Agassi being interviewed about his dreams for a professional tennis career. "When you're ready to become the person you were born to be, Twinlab will show you how," is the message as the commercial cuts to a grown-up grown-up adj. 1. Of, characteristic of, or intended for adults: grown-up movies; a grown-up discussion. 2. Agassi, blasting shots across the net. A second commercial focuses on Andre's obsession with the number 141, his ranking two years ago before embarking on his disciplined and intensive training program which included Twinlab products, that has made him one of the fittest and most dominant professional tennis players in the world. The ads were created by Hanft Byrne Raboy & Partners (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ). "We believe this advertising positions Andre as a true believer in Twinlab's products - and not just another commercial spokesperson," said Doug Raboy, Managing Partner, who created the spots with Sylvia Frascaroli, Creative Director. All advertising will carry the new Twinlab tagline -- Answers. For Life. -- which positions the company as a provider of wellness solutions, reflecting its multi-category leadership in sports nutrition, vitamins, minerals and herbal products. The television spots are the nucleus of an integrated marketing plan that leverages the Twinlab/Agassi story via radio, print, FSI FSI Foreign Service Institute FSI Fluid Structure Interaction FSI Fuel Stratified Injection FSI Federazione Scacchistica Italiana (Italian Chess Federation) FSI Free Standing Insert FSI Flight Simulator , point-of-sale, consumer promotions and the Internet. Additionally, Twinlab's "Change Your Life" sweepstakes will award four "Tennis Trips of a Lifetime" to the Grand Slam event of the winners' choice. A portion of the sales generated by the sweepstakes will be donated to the Andre Agassi Charitable Foundation helping children in need. The Twinlab website (http://www.twinlab.com) will be expanded for the third quarter to include an Agassi "sitelet," where consumers can learn more about Andre Agassi, his relationship with Twinlab, health & fitness tips, and enter the sweepstakes online. Twinlab Corporation, headquartered in Hauppauge, N.Y., is a leading manufacturer and marketer of high quality, science-based, nutritional supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. , including a complete line of vitamins and minerals, nutraceuticals, herbs and sports nutrition products. Except for historical information contained herein, this release contains, within the meaning of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. 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The Company disclaims any obligation to update any forward-looking statements whether as a result of new information, future events, or otherwise. Important factors and risks that may affect future results include but are not limited to: the impact of competitive products, changes in law and regulations, availability of raw materials, dependence on distributors and customers, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. 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