Anderson Analytics Appoints Jesse Chen to Lead Anderson's Youth Vertical ''GenX2Y''.STAMFORD, Conn. -- Anderson Analytics (www.andersonanalytics.com), a leading market research consultancy, announced today that experienced technologist and youth marketer Jesse Chen has joined the company to run Anderson's Youth Vertical. As an entrepreneur in the educational publishing industry, Jesse has successfully marketed his work to youth, and he is an experienced manager, designer and marketer with extensive new media as well as traditional print marketing knowledge. "Jesse brings us an impressive level of marketing experience, technology understanding and credibility among the critical youth vertical. He literally raises the bar in terms of how we listen, understand and respond to the needs of the market. He is one of the smartest, most talented people I've had the pleasure to work with," said Tom Anderson, Managing Partner, Anderson Analytics. Jesse is the creative source behind the Federal Reserve Bank of New York's new educational booklet campaign aimed at high school and University students. Previously, at GE's edgelab Jesse performed pricing analysis for GE Healthcare and was recognized for his outstanding work which reflects one of GE's core values. In this capacity, he applied statistical analysis and formulated pricing strategy. Prior to that, Jesse was a Marketing Manager at electronic database publisher, SoftLine Information. At SoftLine, Jesse developed segmentation strategy, managed the corporate branding effort and specialized in marketing strategy and segmentation for the K-12 market. Jesse has an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration with honors from the University of Connecticut The University of Connecticut is the State of Connecticut's land-grant university. It was founded in 1881 and serves more than 27,000 students on its six campuses, including more than 9,000 graduate students in multiple programs. UConn's main campus is in Storrs, Connecticut. . "In just a short time Anderson Analytics has generated tremendous momentum," said Chen."I look forward to helping the company build its Youth Market segment and bringing deep smarts and bottom line results to our clients." About Anderson Analytics Anderson Analytics is a full service market research consultancy, providing quantitative and qualitative solutions. At Anderson Analytics we help solve challenging marketing problems and discover hidden opportunities. We combine the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia with the enthusiasm and creativity found only in smaller firms. Helping clients achieve a significantly better return on marketing investment is our main goal. For more information, please see www.andersonanalytics.com. Search: Six Sigma, SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. , SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. , data mining, text mining, tween tween n. A child between middle childhood and adolesence, usually between 8 and 12 years old. [Blend of teen1 and between.] , teen, college, gen x, geny, genz, deep smarts, management consulting, marketing research, travel, tourism, hospitality, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , finance, AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. , ESOMAR ESOMAR World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research) , www.genx2z.com |
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