Andersen Consulting and Blue Martini Software Join Forces to Deliver E-merchandising Solutions.NEW YORK--(BUSINESS WIRE)--Sept. 16, 1999-- Andersen Consulting See Accenture. Makes Equity Investment in Blue Martini Andersen Consulting and Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the today announced a strategic alliance to provide manufacturers, retailers, media companies and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. firms with advanced business-to-consumer Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the selling and electronic merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. solutions. Andersen Consulting has also invested in Blue Martini's second round of financing. Terms of the investment were not disclosed. The alliance combines Andersen Consulting's electronic commerce and vertical industry expertise with Blue Martini's enterprise application for Internet commerce. The Blue Martini E-Merchandising System is a comprehensive software application for business-to-consumer marketing on the Internet. The software packages capabilities for dynamic merchandising, targeted selling, and tailored customer services. Andersen Consulting is currently training its U.S.-based professionals to deploy and to use Blue Martini's E-Merchandising software and will roll out a worldwide training and delivery capability across its Global Solution Center network, the firm's rapid development and delivery channel. "Andersen Consulting's eCommerce capabilities are growing explosively," said Brian Miller
Brian Miller is a British actor. He appeared in the Doctor Who serial Snakedance and provided Dalek voices in Resurrection of the Daleks and , a partner with Andersen Consulting. "While business-to-business demands for electronic commerce solutions are well understood, demand on the business-to-consumer side is accelerating rapidly, driven by the need to establish brands on the Internet. Our clients want to build their brands and market one-to-one at Internet speed. Our alliance with Blue Martini is an integral part of our strategy to help these organizations to grow eCommerce revenues, integrate sales across channels, and reduce time to market." "We believe that we enjoy a strategic advantage by pairing Andersen Consulting's retail and customer relationship management expertise with Blue Martini's enterprise application for electronic commerce," said Jeff Marshall, Chief Information Officer of The Men's Wearhouse Men's Wearhouse (NYSE: MW) is the largest men's dress apparel retailer in the United States. The company is based in Houston, Texas, and is publicly traded on the New York Stock Exchange. The company was founded by George Zimmer in 1973. . "A strong Internet channel The Internet Channel is a version of the Opera 9 web browser for use on the Wii by Opera Software and Nintendo.[1] On December 22, 2006, a free beta version (promoted as a "trial version") of the browser was released. will enhance our brand and complement our stores. With Andersen Consulting, we can rapidly and thoroughly integrate sales and service to our customers across both Web and brick-and-mortar channels." "Andersen Consulting's global leadership in electronic commerce and proven track record of delivering business solutions for retail, customer relationship management and supply chain management make it an ideal organization to team with," observed Monte Monte (Italian, Portuguese and Spanish meaning mount) may refer to various things: Monte is the name of several places: In Brazil
About Blue Martini Software Blue Martini Software offers an enterprise application that brings true merchandising to Internet commerce for Global 2000 retailers and manufacturers, as well as Internet pure plays. Customers include established manufacturers and retailers, including Levi Strauss
Levi Strauss, born Löb Strauß & Co. and Gymboree. With Blue Martini Software, companies leverage their most strategic corporate asset -- their brand-via the Internet. Helping companies bring their merchandising expertise to their Web stores by presenting fresh assortments to targeted micro-segments and delivering high-quality services to consumers, Blue Martini's new merchandising methods leverage and extend brands and increase revenues across all channels. For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif., 94403; phone (650) 356-4000; fax (650) 356-4001; www.bluemartini.com About Andersen Consulting Andersen Consulting is an $8.3 billion global management and technology consulting organization whose mission is to help its clients create their future. The organization works with clients from a wide range of industries to link their people, processes and technologies to their strategies. Andersen Consulting has approximately 65,000 people in 48 countries. Its home page address is http://www.ac.com Note to editors: All product names and references contained herein remain the property of their respective owners. |
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