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And the Winner is ...Roberto Cavalli According to Analysis of Red Carpet Publicity.


CHICAGO -- Fashion designer Roberto Cavalli Roberto Cavalli (born November 15, 1940) is a well-known Italian fashion designer of modern luxury clothing. He was born in Florence, Italy. Biography
Cavalli is known for using wild animal prints and sexualized cuts in his design, leading to comparisons with designer
 benefited greatly by generating the most on-air mentions during the "red carpet" portion of the 78th Annual Academy Awards Show, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the Bacon's | multivision annual study of pre-show publicity generated by top fashion and jewelry designers A jewelry designer is defined as a person who renders, creates, and models original Jewelry creations. By profession this person would be trained in the knowledge of metalsmithing and design. .

During the red-carpet programming, fashion, jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 and accessory designers hope to generate exposure and interest in their brands as the nominees parade the red carpet, taking interviews with dozens of live television reporters. Bacon's | multivision monitored more than 30 hours of live red carpet coverage and calculated publicity values and exposure times for the leading designers.

More than 25 different designers received on-air mentions during the various live interviews. Results included:

--Most on-air mentions: Roberto Cavalli with 5 mentions

--Most on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 time: Versace with 2 minutes and 25 seconds

--Highest publicity value: Roberto Cavalli with $933,011 of air-time value

"Celebrity endorsement is an important component to marketing fashion," said Brent Bamberger, Vice President for Bacon's | multivision. "Savvy Savvy® Gynecology A contraceptive vaginal gel that ↓ transmission of STDs–eg, HIV, chlamydia, gonorrhea. See Contraceptive.  marketers are seeing the value of focused pre-Oscar publicity to carry that momentum to Monday chatter Chatter

See: Whipsawed
 and a week-long media fashion frenzy Frenzy
Beatlemania

term referring to the Beatles’ (rock musicians) immense popularity; manifested by screaming fans in the 1960s. [Pop. Culture: Miller, 172–181]

Big Bull Market
. When people talk about the winners and losers after the show, they are more apt to discuss who was wearing what."

To order the report or information other significant Oscar-night fashion designers, please visit our website: http://www.multivisioninc.com/special/oscars_intro.htm

About Bacon's | multivision

Bacon's | multivision (http://multivision.bacons.com) is recognized as the innovative leader in providing premium broadcast management applications. The company offers easy-to-use products that allow customers to monitor their brand, watch media coverage, analyze the results and present insights to selective audiences. Bacon's | multivision continuously monitors news coverage on more than 1,200 broadcast stations spanning five continents, offers online viewing of video, features broadcast-specific analytics and allows for unprecedented sharing capabilities.

About Bacon's Information Inc.:

Bacon's (www.bacons.com) helps marketing and PR professionals maximize results in media relations. Bacon's provides integrated service solutions designed to give clients the ability to target their messages efficiently, customize distribution of information, monitor media coverage and evaluate campaigns to determine if PR objectives have been met.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 7, 2006
Words:353
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