And the Winner Is...The MultiCultural Foodservice & Hospitality Alliance Picks BLH Consulting, Inc. as Its Agency of Record.News Editors ATLANTA--(BUSINESS WIRE)--April 16, 2003 Atlanta-Based Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Agency To Help Elevate MFHA's Awareness After a nationwide search to find the next agency of record, the MultiCultural Foodservice & Hospitality Alliance (MFHA MFHA Masters of Foxhounds Association of America ), a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. that serves as an educational authority on multicultural diversity issues for the restaurant, foodservice and lodging industries, has made its choice. The organization recently announced that Atlanta-based BLH BLH Baldwin-Lima-Hamilton (locomotive manufacturer) BLH Bellingham, Washington (border patrol station) BLH Bidirectional Long Haul Consulting, Inc., under the direction of its President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Betsy L. Helgager, will serve as the marketing communications/public relations agency to help elevate the awareness of MFHA in the foodservice and hospitality industry and beyond. BLH Consulting, Inc. was founded by Helgager and specializes in communications strategy, cultural marketing, and public relations. Helgager, the former founder and vice-president/group manager of Ketchum's African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. Markets Group, is a 13- year veteran in the PR industry and has developed and implemented marketing programs that have resulted in winning four Silver Anvil anvil Iron block on which metal is placed for shaping, originally by hand with a hammer. The blacksmith's anvil is usually of wrought iron (sometimes of cast iron), with a smooth working surface of hardened steel. Awards (the Oscars of PR) for her innovative and creative insights for clients. She's joined by a team of talented practitioners with years of experience in corporate, agency and non-profit environments. The team includes Alexis L. Davis, Michelle Smith
Michelle Smith (born December 16, 1969 in Rathcoole, County Dublin), now more commonly referred to by her married name, Michelle de Bruin, is an Irish former swimmer. , Alejandra Gomez, Nathaniel B. Dyer, and Jemia Kinsey. "Being chosen as the agency of record for MFHA is an honor and a great opportunity to help get the word out about their work and mission," says Helgager. "BLH Consulting is committed to developing award-winning communications programs to which our client's target audience can positively relate and respond, thus favorably impacting the client's desired business and communications objectives. We highly value our relationships with MFHA and are only as good as our results. In this case, we will do our best to ensure that MFHA reaches its vision of being the diversity authority and facilitator for the foodservice and hospitality industry." "We are confident that we have made the right choice and are very excited about working with BLH Consulting," says Gerry Fernandez, President of MFHA. "Betsy's experience in the communications field speaks for itself and she has proven over and over again that she gets results. We look forward to having the entire team of BLH help our organization achieve its goals." For more information on BLH Consulting, Inc. or the MultiCultural Foodservice & Hospitality Alliance, visit www.blhconsulting.net or www.mfha.net respectively. |
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