And the Tellys Go to...Gestetner and Altamira; Gestetner's Groundbreaking 'Gets It Done' Marketing Campaign Garners Two Telly Awards for a Television Commercial and Dealer Video.

WEST CALDWELL, N.J. -- Proving to be a winning team, Gestetner and Altamira Communications each earned a Telly Award for their outstanding efforts building the brand's "Gestetner Gets It Done" integrated marketing campaign.

Altamira Communications, based in Westport, CT. took home the Silver Telly for producing Gestetner's first-ever television commercial, entitled "Get Going." Louise Stix, Senior Manager Advertising, Branding & Communications, earned a Bronze Telly for the video that captured how the "Gestetner Gets It Done" integrated communications campaign works at the dealer level.

"The Telly Awards for the 'Gestetner Gets It Done' integrated marketing campaign re-affirm our belief that each element helps our dealers succeed," said Mark Pollack, vice president of Product Marketing and Marketing Support. "Altamira did a superlative job with our first-ever TV commercial, and it is gratifying to see our staff recognized for the dealer video, which humanizes the Gestetner story."

Celebrating its 27th year, the Telly Awards competition honors outstanding local, regional, and cable television commercials and programs, as well as the finest video and film productions. Gestetner's Bronze Telly was awarded in the Employee Communications Category, while Altamira won its Silver Telly in the Business Equipment and Services Category for Regional and Multi-Market Cable Commercials. This year's Telly Awards competition received more than 12,000 entries from the world's finest ad agencies, production companies, TV stations, cable companies, and corporations.

The dealer video was produced, edited, and directed by Senior Advertising, Branding and Communications Manager, Louise Stix. The video shows Susie Woodhull, president of Woodhull LLC a Gestetner dealer based in Dayton, OH, explaining how the "Gestetner Gets It Done" message works throughout her business - with her customers and her employees. Narrated by Ms. Woodhull and shot on-location in Ohio, the two-and-a-half minute video establishes the direct connection between Gestetner, Woodhull and its customers.

"The idea behind the TV commercial was to demonstrate Gestetner's capabilities in an engaging way that would capture viewers' attention," added Richard Rapp, President of Altamira. "Our approach had not been done in this category so it is gratifying to hear the positive reactions from customers and dealers. It is an honor to win the Telly Award as it provides further evidence of the commercial's effectiveness."

The TV commercial, shot by accomplished director Matt Cantrell and released in November, focuses on the product as hero and captures the attitude and confidence of the Gestetner brand. Overlaid with lively music and a rich voice track, the visual of the Gestetner system "in action" gives viewers a tactile sense of its look, feel, and exceptional capabilities. The fast-paced spot, which brings the power of the Gestetner system to life with 360(degree) shots of the machine, elicited comparisons to automobile advertising.

About Gestetner

Gestetner's broad line of award winning network-ready digital output systems - including full color and black-and-white digital imaging systems, color and black-and-white network laser printers, and fax machines - delivers document output solutions for businesses of all sizes. A nationwide network of dealers markets Gestetner document management systems. Gestetner is a brand of West Caldwell, NJ-based Ricoh Corporation. For more information, visit www.gestetnerusa.com.