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And the Survey Says: ''GENTLEMEN, SHARPEN YOUR PENCILS!''; National Survey Reveals What Women Want Most for Valentine's Day.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- A national survey of women 18 - 70 reveals that given a choice of one gesture on Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
, women prefer the traditional love letter.

Asked by Passion Marketing Research Associates of Los Angeles to choose one item from among flowers, candy, jewelry, a romantic dinner or a handwritten hand·write  
tr.v. hand·wrote , hand·writ·ten , hand·writ·ing, hand·writes
To write by hand.



[Back-formation from handwritten.]

Adj. 1.
 missive, 62% of the respondents claimed their most cherished gift on the Day of Romance would be a letter in the handwriting of their beloved, sealed in an envelop en·vel·op  
tr.v. en·vel·oped, en·vel·op·ing, en·vel·ops
1. To enclose or encase completely with or as if with a covering: "Accompanying the darkness, a stillness envelops the city" 
 and mailed or delivered.

"The love letter combines all the most valued elements in one gesture," says Mimi Torchin, founding editor-in-chief of Soap Opera Weekly Soap Opera Weekly is a soap magazine which features soap operas and soap stars. It launched in November, 1989. In 2000 the magazine expanded its focus to include coverage of prime-time drama and reality series with soapy themes and continuing storylines.  and currently a columnist for the magazine as well as for SoapNet.com. "It is personal, specific, requires thought and advance planning, and cannot, under any circumstances, be a last-minute purchase."

International businessman and philanthropist Henri Zimand has long known this, and, in memory of his late wife Anda, each year sponsors the Anda Spirit Love Letter Project, in which men and women are asked to write love letters to each other for Valentine's Day. Letters are emailed to www.andaspiritusa.com and fifteen winning notes are selected, the writers awarded trips for two to New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 for a Valentine's Day holiday which includes that most romantic of activities, a carriage ride through Central Park. An additional 500 carriage rides are awarded to other writers, and two couples win week-long second honeymoons in Monaco. For each letter received, Zimand, who sponsors the project simply to encourage lovers to appreciate each other in tangible ways, makes a donation in Anda's memory to the Breast Cancer Awareness Initiative.

The Anda Spirit website also provides Torchin's tips on writing a great love letter, designed for those whose last attempt was a note to the little red-headed girl in their second grade class.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 2006
Words:303
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