And the Gemmy goes to... Service Merchandise introduces name brand fine jewelry collection.NASHVILLE, Tenn.--(BUSINESS WIRE)--Dec. 22, 1995--Diamonds have made a name for themselves at Service Merchandise Service Merchandise was a chain of large stores carrying fine jewelry, toys, sporting goods, and electronics that existed from 1934 to 2002. The company's former chairman, Raymond Zimmerman, resurrected Service Merchandise as an Internet-only retailer in 2004 after buying the name . The national retailer has introduced a line of fine jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. called "The Gemmys," giving this product category a sparkling new image. "The Gemmys collection includes pieces recognized by The Academy of Fine Jewelry Design Jewelry design is the art or profession of creating, crafting, fabricating, or rendering designs for jewelry. This is an ancient practice of the goldsmith or metalworker that evolved to a billion-dollar industry with the odyssey from ancient cultures into the machine age. ," says Charles Septer, Senior Vice-President of Jewelry Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. at Service Merchandise. "There has been a lack of brand awareness for fine jewelry at this market level. The Gemmys give our fine jewelry line a flair of international design with pieces noted for their creative brilliance and exceptional quality and value." Gemmy gem·my adj. gem·mi·er, gem·mi·est 1. Full of or set with gems. 2. Glittering like a gem. Award winning designer Diane DeNavicille created the first designs of the collection. A native of Paris, France, DeNavicille describes her work as romantic and realistically valued. Her designs are featured in the first show of "The Gemmy Awards" -- a series of half-hour programs hosted by Gary Collins and Mary Ann Mobley Mary Ann Mobley (born February 17, 1939 in Biloxi, Mississippi). She is a former Miss America, actress, and television personality. She married actor Gary Collins in 1967. Their daughter, Mary Clancy Collins, is a Senior Vice President with MGM Television. which highlight jewelry included in "The Gemmys" collection at Service Merchandise. Individual pieces detailed on the shows will be available in limited quantities by telephone order as well as in Service Merchandise stores nationwide. "During each program, we'll give consumers close-up looks at the quality and value of award winning designs created by international artists," says Septer. "At the same time, the show takes the audience to exotic places around the world. It's a mix between `the Emmy Awards' and `Lifestyles of the Rich and Famous.'" So, the "Gemmy" could go to anyone interested in owning a quality name brand piece of jewelry at a reasonable price. As "America's Leading Jeweler," Service Merchandise operates 412 stores nationwide including five jewelry super stores. For a location nearest you, call 1-800-JEWELRY. CONTACT: Service Merchandise, Nashville Greg Winnett, 615/660-7092 |
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