And Now the Good News: Software Vendors Excel in Analyst Relations Effectiveness and ROI, says Kensington Group, Inc.Business Editors/High-Tech Writers CORTE MADERA Madera (mədâr`ə), city (1990 pop. 29,281), seat of Madera co., central Calif., in the San Joaquin valley; inc. 1907. Wine, machinery, consumer goods, and plastic products are produced, and a granite quarry is there. , Calif.--(BUSINESS WIRE)--Oct. 29, 2001 Kensington Group, Inc.'s annual benchmark study of analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. programs among software vendors exposes a new mix of medium and large size companies as having the best industry analyst relations programs in 2001. Mercury Interactive For another company with a similar name, see Mercury Computer Systems. HP Mercury (formerly Mercury Interactive) is a subsidiary of Hewlett-Packard that is a market leader in automated software quality assurance and offers products in other areas such as diagnostics, , Business Objects, Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , PeopleSoft, Vitria, Convergys and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) were among the winners. Software vendors that placed among the lowest on the list for the last two years include Oracle and Siebel. Business Objects and IBM particularly stand out as having among the best analyst relations programs year after year. Mercury Interactive, PeopleSoft, Vitria, and Convergys made the winners list for the first time in 2001. The 296-page educational effectiveness study measured perceptions of 90 key North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. and European industry analysts from 28 international research firms such as AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. , Forrester, IDC, Gartner, Giga Information Group, META Group, Ovum and Yankee. This Analyst Relations Benchmark Study (ARBS)(TM) is but one of Kensington Group, Inc.'s many offerings to help its vendor and user clients grow sales and market share by utilizing the right influencers to meet their individual needs and do so wisely. Effective analyst relations are a key component of business development. The implications for vendors' analyst relations programs have financial impact on revenue. Kensington Group, Inc.'s measurements, conducted several times per year since 1991, have established that effective relationships between vendors and analysts greatly impact vendor sales. Kensington Group, Inc. provides management advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal to assist its clients to work more effectively with industry influencers to produce tangible, top line results. This custom, multi-client study can be ordered by calling Kensington Group, Inc. at 415/924-0468. Additional annual Analyst Relations Benchmark Studies (ARBS)(TM) cover Services; Networking and Telecommunications; Systems and Storage; and Microelectronics. Kensington Group, Inc.'s "demand-side" measurements and advisory services include Watching the Watchers(TM), an annual benchmark of analyst firms. The company provides custom advisory services, skills development and a comprehensive set of measurements to leverage analysts and consultants for a variety of audiences. See their Web site at www.kensingtongroup.com for a complete list of services. |
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