And Now Here's Something We Hope You'll Really Like: Rocky & Bullwinkle On CD-ROM.SOMERVILLE Somerville. 1 City (1990 pop. 76,210), Middlesex co., E Mass., a residential and industrial suburb of Boston, on the Mystic River; settled 1630, set off from Charlestown 1842, inc. as a city 1871. , Mass.--(BUSINESS WIRE)--Aug. 25, 1998-- Houghton Mifflin Houghton Mifflin Company is a leading educational publisher in the United States. The company's headquarters is located in Boston's Back Bay. It publishes textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers Interactive Teams Up With Universal Studios and Ward Productions Inc.! Today, Houghton Mifflin Interactive announced that it has signed an agreement with Universal Studios Consumer Products Group, licensing agent for Ward Productions Inc., to develop a series of software programs that will use the well known characters from The Adventures of Rocky & Bullwinkle Bullwinkle dimwitted moose with penchant for pedantry. [TV: “Rocky and His Friends” in Terrace, II, 252–253] See : Dimwittedness (TM) and Friends. The first title, which is scheduled for launch in time for this year's holiday season, will be a multi-player trivia game for children ages 8-12 called Rocky & Bullwinkle`s Know-It-All know-it-all n. Informal One who claims to know everything and rejects advice or information from others. know Quiz A quiz is a form of game or mind sport in which the players (as individuals or in teams) attempt to answer questions correctly. Quizzes are also brief assessments used in education and similar fields to measure growth in knowledge, abilities, and/or skills. Game. The agreement is a multi-title commitment under which HMI (Human Machine Interface) The user interface in a manufacturing or process control system. It provides a graphics-based visualization of an industrial control and monitoring system. has acquired the interactive rights to use the cast of characters from the original Rocky & Bullwinkle television show. From Rocky & Bullwinkle and Boris & Natasha to Sherman & Peabody, HMI plans to use the universal appeal of these great characters to entertain and challenge kids. "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to welcome Rocky & Bullwinkle and Friends into the family of HMI products," said Conall Ryan, President & Publisher of Houghton Mifflin Interactive. "Their appeal to kids and parents alike will create a great deal of excitement at retail." "Ward Productions Inc., is delighted to be working with Houghton Mifflin Interactive to bring these characters into the interactive arena with an all family product in the tradition of Jay Ward himself, who always aimed for adult humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was and said the kids will strive to get it when their parents are laughing!" said Tiffany Tiffany, Tiffanie (UK) a semi-longhaired version of the Burmese cat. It has a fine, silky coat in many colors. Ward, managing director of Ward Productions, Inc. Rocky & Bullwinkle's Know-It-All Quiz Game will be an entertaining educational trivia game for children that will feature the humor and style of the original Rocky & Bullwinkle cartoons Many of the cartoons used in this database were obtained from The Cartoon Bank, Dobbs Ferry, NY, which has a huge selection of cartoons on every subject (visit www.cartoonbank.com). . It will challenge the user's knowledge in such categories as U.S. & World geography, famous people, books & authors, history, and recent happenings to name a few. In addition, the product will contain excerpts from the original shows. "Working with such a well-known and quality-driven company like HMI allows us to bring the classic Rocky & Bullwinkle characters to life for children in a manner that is not only educational but fun," said Nancy Cushing-Jones, president, publishing rights & interactive licensing, Universal Studios Consumer Products Group. Pricing and Availability Rocky & Bullwinkle's Know-It-All Quiz Game will carry a suggested retail price of $29.95 and will be available beginning October 1998 through a network of distributors, computer software and book retailers nationwide, and directly from HMI's sales line at 1-800-829-7962 or on-line at www.hminet.com. The Companies Houghton Mifflin Interactive Corporation (HMI), Somerville, MA, a wholly -owned subsidiary of Houghton Mifflin Company, publishes award-winning children's, reference and family digital adaptations of Houghton Mifflin books and original CD-ROMs and on-line works. The Company's Web site is located at www.hminet.com. For additional press information (including screen and box shots), please visit our pressroom at www.hminet.com/press. Houghton Mifflin is a leading publisher of textbooks, instructional technology There are two types of instructional technology: those with a systems approach, and those focusing on sensory technologies. The definition of instructional technology prepared by the Association for Educational Communications and Technology (AECT) Definitions and Terminology , assessments and other educational materials for the elementary and secondary school and college markets. The Company also publishes an extensive line of reference works, fiction and non-fiction for adults and young readers, and multimedia entertainment products. The Company's Web site can be found at www.hmco.com. Universal Studios Consumer Products Group is a division of Universal Studios (www.universalstudios.com), a diversified diversified (di·verˑ·s entertainment company and worldwide leader in motion pictures, television, home and location based entertainment. Universal Studios is a unit of The Seagram Company, Ltd., a global beverage and entertainment company. The Adventures of Rocky and Bullwinkle and Friends and related characters are trademarks and copyrights of Ward Productions, Inc. Licensed by Universal Studios Licensing, Inc. All rights reserved. All other trademarks are the property of their respective owners.
CONTACT: Houghton Mifflin Interactive
Jake Kelleher, 617/503-4840
jake_kelleher@hmco.com
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