Printer Friendly
The Free Library
19,588,385 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Ancient origin is unclear, but thank GIs for rise of frozen pies.


Far and wide, almost everybody who isn't lactose intolerant loves it. The international appeal of pizza has seen the basic dough crust, tomato sauce and cheese product evolve to be embellished with lengthening list of toppings ranging from sausage and peppers to pepperoni, hamburger, olives, bacon, chicken, anchovies anchovies

a cause of diarrhea, vomiting, salivation, lacrimation, depression, miosis, polypnea, tachycardia, hypothermia in cats.
, tuna and shrimp. And the cheese need not necessarily be mozzarella moz·za·rel·la  
n.
A mild white Italian cheese that has a rubbery texture and is often eaten melted, as on pizza.



[Italian, diminutive of mozza, a cut, mozzarella, from mozzare,
. Muenster is just fine in some quarters, as is cheddar, Monterey jack Monterey jack
n.
A pale semisoft cheese with a high moisture content and a mild flavor.



[After Monterey + jack (cheese).]
 and fontina fon·ti·na  
n.
A ripened cheese of variable texture and flavor, originally produced in Italy.



[Italian.]
 in others.

While some food historians trace the roots of pizza to Egyptian bread, others credit matzoh brought back to Italy by Roman legionnaires Legionnaires may refer to:
  • Spanish Legion
  • French Foreign Legion
  • Legionnaires' Movement in Romania, see: Iron Guard
  • Legionnaires' disease
  • Legion of Christ
  • Charlemagne's Legionnaires
  • Legion of Super-Heroes
  • Legionnaire of Christ
 stationed in Jerusalem as the basis for today's multi-billion dollar international pizza business. Peasants in Naples, Italy, are believed to have been the first people to bulk up flattened bread dough and cheese with tomatoes. Tiffs was a bold culinary breakthrough, since tomatoes at the time were shunned by many as the "devil's fruit."

Albert Grande, in celebrating the "History of Pizza Origins
Bread is one of humankind’s oldest prepared foods and dates back at least to the neolithic. Records of people adding other ingredients to bread to make it more flavoursome can be found throughout ancient history.
" at his Pizzatherapy.com web site, states: "Pizza, as we know it, is credited to one Raffaele Esposito Raffaele Esposito was the Italian owner of a tavern called Pizzeria di Pietro e Basta Cosi in the Nineteenth Century. It is suggested by some that he was the father of the modern pizza, having cooked one for the royal family of Italy in 1889.  of Naples. In 1889, to honor a visit by King Umberto I Umberto I

(born March 14, 1844, Turin, Piedmont, Kingdom of Sardinia—died July 29, 1900, Monza, Italy) King of Italy (1878–1900) and duke of Savoy. The son of Victor Emmanuel II, he fought in the wars against Austria (1866).
 and Queen Margherita, he created a special pizza which resembled the Italian flag. It consisted of basil (green), mozzarella (white), and tomatoes (red). This dish set the standard for our modern day pizza. This patriotic pizza was an instant success with the King and Queen, as well as his other patrons. He named this pizza the Margherita, in honor of the Queen."

In the New World, Italian-Americans introduced the concept on the East Coast of the USA in earnest during the early 1900s. By 1905, Gennaro Lombardi Gennaro Lombardi was an Italian immigrant who moved to the US in 1897 and opened a small grocery store in New York's Little Italy. An employee of his, Antonio Totonno Pero, also an Italian immigrant, began making pizza for the store to sell.  opened what is thought to trove been the first American pizzeria in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, featuring a coal oven-baked pizza made according to a recipe he brought from Naples.

The troops of Caesar may well have had a hand 1,000 years ago in bringing to Europe the elements that evolved into foccacia, and which ultimately became pizza. But there can be no doubt that it was American GIs returning from the Italian campaign after World War II who lit the fire for today's hot pizza business in the USA.

E.W. Williams, the founder and first editor and publisher of Quick Frozen. Foods International magazine, predicted the boom. Not long after the breakout of peace in 1945, he observed: "The demand from close to 10 million service men and women who will be released or have been discharged, is a factor to be reckoned. Most ex-servicemen are strong in their condemnation of dehydrated foods and many are not partial to canned goods. As one ex-soldier said: 'It's time for a change ... We want frozen foods'."

Roman Ravioli, Inc. wasted no time in cashing in on the GIs' favor for Italian flavor; as the Garfield, New Jersey-based company rolled out frozen Roman Pizza Pies in the late 1940s. By 1950 they were being advertised on both radio and television.

But it was William Mundy who made frozen pizza popular from coast to coast. Williams, in his 1963 book entitled Frozen Foods: Biography of an Industry, singled him out, commenting: "American Foods' Chef Boy-Ar-Dee line of Italian specialities was headed by pizza. With his (Mandy's) extensive background in marketing acquired "after many years at Birds Eye, he was able to make Chef Boy-At-Dee the main nationally distributed pizza."
COPYRIGHT 2003 E.W. Williams Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Frozen Foods in North America
Comment:Ancient origin is unclear, but thank GIs for rise of frozen pies.(Frozen Foods in North America)
Publication:Quick Frozen Foods International
Geographic Code:1USA
Date:Oct 1, 2003
Words:563
Previous Article:Frozen pizza dollar sales still rising, though unit volume slips slightly: packers are still riding high on the rising crust wave of success that...
Next Article:Romans invent kosher pizza? Whatever, King Kold brings it to US.
Topics:



Related Articles
Go-go introduction boom over at Campbell as company disciplines core brand strategy.
Pizza, in many tasty shapes and forms, the hot ticket to frozen food cabinets.
USA moonstruck by frozen pizza, processors moonstruck by profits.
Greek Frozen Food Industry Grows In Face of Demographic Trends.
Launched with a Vision of the Future QFFI Covers the March of an Industry.
E-tailing, Not Traditional Retailing, Is Merchandising Wave of the Future.
Brands jockey for consumer choice as pizza competition heats up in USA: since DiGiorno's rising crust pizza reinvented the category in 1996, leading...
Schwan's trying to beat Jinx in Germany with cheaper pizzas and new varieties. (Pizza and Pasta Trends).
The miracle of frozen foods. (Publisher's Thoughts).
New flavors, new diets, new products keep pizza in steady growth pattern: even without Wal-Mart, sales have reached $2.57 billion, with pizza...

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles