Anchorsilk Announces 24 New Partners.

Business/Technology Editors

BEDFORD, Mass.--(BUSINESS WIRE)--May 30, 2001

Brings Total to 39 Distributors Generating Revenue with Personalized 

B2B E-Commerce Solutions for Small and Midsize Manufacturers,

Wholesalers, Distributors

Anchorsilk today announced that 24 companies in the New York Metro area have joined its innovative program to significantly increase their revenue from B2B e-commerce consulting. Anchorsilk offers software that enables small and midsize manufacturers, wholesalers and distributors to incorporate personalized, sell-side B2B e-commerce into their marketing and sales strategies. The Anchorsilk Partner Program now includes 39 consultants and resellers who use Anchorsilk's e-commerce solution to quickly and cost-effectively build customized B2B e-commerce sites for their customers. (For partners' commentary on the Anchorsilk solution, see the end of this news release.)

Small and midsize suppliers face increasing competitive pressure to integrate B2B e-commerce into their organizations. Dun & Bradstreet reports that of the 1.2 million small manufacturers and distributors in the U.S., nearly 25 percent want to add e-commerce functionality to their Web sites this year. But most of these companies do not have the time, knowledge or financial resources to develop sites that offer personalized product and pricing information and payment options for each customer or distributor. The Anchorsilk Partner Program offers consultants and resellers the technology to help these suppliers easily create personalized B2B e-commerce solutions quickly and economically.

Omar Hussain, Founder and CEO of Anchorsilk, said: "Small and midsize suppliers need guidance in developing and deploying customized B2B e-commerce solutions. Members of the Anchorsilk Partner Program can help these companies turn the Web into a lucrative sales channel, and create an important new revenue stream for their own businesses."

The Anchorsilk Partner Program provides e-commerce consultants and resellers a unique opportunity to offer personalized e-commerce solutions with no up-front cash investment. Key program benefits include:

--Partners extend existing e-business services to a broader market of midsize suppliers

--Anchorsilk offers partners comprehensive sales and product training

--Marketing support includes leads for Anchorsilk solution sales, cooperative marketing and links to partner Web sites

--Partner product and service support

The 24 New York Metro Anchorsilk partners are:

--Aqiba, Inc.

--Ascending Order

--Business Logic Incorporated

--Broden

--Clear Day Technologies

--Columbia I.S. Consulting

--Computron Technologies, Inc

--Creative Digital Productions

--d'Art, Inc.

--Duval Consulting Group, Inc.

--Federated Systems Group, Inc.

--Freehold Technology Services

--Hanaminds, Inc.

--Information Resources

--Intuitive Technologies

--Janus Lewis Group

--Jim Krantz Associates

--MET Design, Inc.

--Micro Techniques, Inc.

--Prognetix

--Promak NY, Inc.

--Rapier Inc.

--Simply-biz.com

--TLConnect, Inc.

More information on the partners and program can be found at www.anchorsilk.com/partnerprogram.

About Anchorsilk, Inc.

Anchorsilk enables small and midsize suppliers to personalize online sales of their products to other companies. Anchorsilk's hosted software provides online product catalogs tailored to each of the suppliers' business customers. Anchorsilk is the first to offer this market a sell-side, business-to-business (B2B) e-commerce solution that is affordable, simple to use, and easy to personalize. Anchorsilk distributes its solution through partner firms that serve its target market, which increases the company's reach while decreasing its customer acquisition costs.

Anchorsilk is a trademark of Anchorsilk, Inc.

What partners say about Anchorsilk:

Herbert Lehmann, President of Information Resources, said: "This is what our clients have been waiting for: low cost e-business functionality and presence. Suppliers can be quickly up and running on the Web offering their business customers online quotes, pricing and ordering. No investment in equipment or technical staff is required, and it is completely secure."

William Rosvold, President, at Ascending Order, said: "What sets Anchorsilk apart is their use of the best possible combination of universal and customizable features. You get the size and shape that exactly fits your business without expensive re-invention of the wheel. They are compatible with most of the rest of the world and simple to use, even with a complex site. Ascending Order looks forward to many rewarding ventures."

Thomas Brennan, President of Federated Systems Group, Inc., said: "Today's static Web sites for small to midsize manufacturing companies only provide product and company contact information. With Anchorsilk we enable businesses to globalize, automate and shorten their sales cycles. Businesses can reduce costs with automation and increase sales volume."

Randy Deitrick, Sales Manager of Broden, said: "With Anchorsilk's e-commerce product and Broden's development experience we offer customers a powerful and affordable e-commerce solution that enables small and midsize companies to compete in the e-commerce marketplace."

Lesley Hughes, Vice President of Micro Techniques, Inc., said: "Adding Anchorsilk to our product line allows us to offer the total e-commerce solution from Web site design to catalog building. Anchorsilk is a solution that is easy, secure and reliable."

Andy Baczynskyj, President of Creative Digital Productions, said: "Anchorsilk provides immediate time-to-market capabilities for small, midsize and large companies with a dependable, well-designed and intuitive B2B e-commerce solution. It allows quick startup and easy maintenance. Companies can integrate a tremendous Web presence into their sales and presentation strategies and businesses."

Mario Duval, Principal Consultant at Duval Consulting Group, Inc., said: "Anchorsilk provides robust and economically feasible one-stop Web enabled solutions that can be designed, constructed and implemented in weeks. With the Anchorsilk second-to-none hosted solution we can better partner with our small to midsize clients to achieve the very best results."

Nick Ignatovicz, Managing Director at Freehold Technologies Services, said: "Anchorsilk is an excellent mid-market e-commerce solution. It affords smaller companies the benefits of an e-commerce presence and improved sales efficiency at an affordable price, and with a rapid deployment capability and effective tools for ongoing site management."

Jason Rock, Director at Intuitive Technologies, said: "With innovative and intuitive tools, Anchorsilk allows small and midsize manufacturers and suppliers to compete on the same playing field as larger companies. This low-cost, ready to implement solution has dramatically reduced the risk of entering into the world of e-business."

Marya Triandafellos, President, at MET Design, Inc., said: "MET Design's emphasis on the implementation of effective, efficient and functional Web solutions for customers seeking end-to-end e-commerce solutions will now be enhanced by Anchorsilk's well-designed B2B system."

Manny Kyrannis, Chairman of Simply-biz.com, said: "We are proud to have Anchorsilk as one of our preferred service providers on our B2B business service portal. There is no doubt that Anchorsilk's unique services will help our clients expand their businesses and increase their ROI."

Mark Engel, President of d'Art, Inc., said: "Anchorsilk's well-designed solution will enable many of our small and midsize clients to implement an effective and valuable Web channel, significantly leveraging their businesses in ways many hadn't thought possible."