Anchors Critical To TV Viewers' News Channel Choice; New InsightExpress Survey Reveals Viewers' Favorite TV News Personalities.STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent survey of 500 Americans conducted online by professional research firm InsightExpress(R), two in five news viewers See syndication format. say a show's anchor is a deciding factor for the news broadcast they choose--following only timely coverage and broadcast times. When choosing a news anchor, the most important attributes Americans seek are competence, trustworthiness trustworthiness Ethics A principle in which a person both deserves the trust of others and does not violate that trust , professionalism professionalism the upholding by individuals of the principles, laws, ethics and conventions of their profession. , and likeability. Survey participants were asked to evaluate individual news anchors and hosts for likeability, trustworthiness, and competence. Among consumers aware of individual news personalities, an equal weighting of likeability, trustworthiness, and competence was used to form the InsightExpress News Personality Score. Newly retired NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. anchor Tom Brokaw Thomas John Brokaw (born February 6, 1940 in Webster, South Dakota) is a popular American television journalist, Previously working on regularly scheduled news documentaries for the NBC television network, and is the former NBC News anchorman and managing editor of the program scored highest while Fox's Fox's is a biscuit and confectionery company from the UK. They are the makers of Sports Biscuits, invented by David Glen in 1971. However the Ginger Nut was invented by Alexander Johnson in 1992. Shepard Smith Shepard Smith (born David Shepard Smith, Jr. on January 14, 1964 in Holly Springs, Mississippi) is an American TV news anchor. He is host of The Fox Report with Shepard Smith and Studio B weekdays on the Fox News Channel. In addition, he anchors the 5:00 p. was rated the top non-network personality.
News Personality InsightExpress(R) News
Personality Score
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Tom Brokaw 66.8
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Peter Jennings 63.9
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Shepard Smith 58.3
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Tim Russert 58.1
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Brian Williams 57.3
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Anderson Cooper 55.6
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Aaron Brown 53.3
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Dan Rather 52.8
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John Roberts 52.6
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Jim Lehrer 52.2
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Gwen Ifell 52.1
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Bob Schieffer 50.1
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George Stephanopolous 50.0
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Britt Hume 49.9
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John Siegenthaler 48.3
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Paula Zahn 44.1
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Chris Matthews 42.1
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Bob Woodruff 41.1
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Bill O'Reilly 37.4
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"As choices for television news are near an all time high, Americans reveal that the person who delivers the news still matters," said Lee Smith, president and COO (Cell Of Origin) See mobile positioning. of InsightExpress. "Network news executives who closely follow consumer preferences for anchors stand the best chance of maintaining and attracting viewers." Participants, consisting of 500 online Americans were randomly recruited online using InsightExpress' patent-pending e-RDD methodology. The survey was created, distributed, and tabulated in less than 24 hours. The data has a tolerance of +/- 4.4%. NOTE: To conduct a local news version of InsightExpress News Personality Scores, contact Dan Campbell Daniel Allen Campbell (born April 13, 1976 in Clifton, Texas) is an American football tight end for the Detroit Lions of the NFL. College As a senior at Texas A&M University in 1998, Campbell shared tight end duties with Derrick Spiller, starting at the "B" slot against at 203-406-3226 or dcampbell@insightexpress.com. About InsightExpress InsightExpress is the acknowledged pioneer of rapid turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. , high-quality, online market research services. With its award-winning and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real time. InsightExpress is affiliated with General Atlantic Partners. Visit us on the Web at www.insightexpress.com or call 203-359-4174. |
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