AnchorPoint Expands Marketing Efforts.

Fast Growing TEM Solutions Provider Adds New Vice President of Marketing and PR Firm

FRAMINGHAM, Mass. -- AnchorPoint, a leader in integrated Telecom Expense Management (TEM) solutions, today announced newly expanded marketing initiatives led by the appointment of industry marketing veteran Ellen Madonia as vice president of marketing.

AnchorPoint will also be leveraging the talents and experiences of Racepoint Group, Inc., a leading marketing services firm focused on the emerging technology industry.

Ms. Madonia will leverage her two decades of B2B marketing experience to drive AnchorPoint's strategic marketing and brand-building initiatives highlighting AnchorPoint's ability to effectively maximize the value of customer's assets and control over their largest expenses. AnchorPoint will focus on communicating to the marketplace its "award winning" software, customer-centric delivery options for software hosted and managed services solutions that are supported by a portfolio of strong professional services and consulting services program options. The marketing initiatives act as a cornerstone of AnchorPoint's growth strategy for 2007.

Ms. Madonia will be working closely with Racepoint Group on the launch strategy for several crucial marketing initiatives, creating and launching brand-building integrated marketing programs for AnchorPoint's award-winning suite of TEM solutions and services. Racepoint Group is one of the fastest growing global public relations agencies focused on helping companies within the emerging technology space. Their work with AnchorPoint will focus on developing an overall positioning and media strategy to coincide with the company's business objectives to spur even more growth across various industry sectors, including retail and financial services.

"Ellen's extensive management and brand-building experience in the software industry is ideal for spearheading our new marketing initiatives," said Dave Olsson, chief executive officer, AnchorPoint. "We are delighted to have a leader of Ellen's caliber and passion to drive our marketing efforts. AnchorPoint has continued to make great strides in its innovation and success in the marketplace and we believe Ellen is the ideal candidate to help perpetuate excitement about our dedication to helping customers achieve their business and efficiency goals."

Madonia joins AnchorPoint from Webhire, a talent management solution provider, where she served as vice president of marketing. As a critical component of the senior management team, Madonia led Webhire through a re-positioning and re-branding process that helped the company emerge as a leader in their space. Ellen has also held management positions with Interleaf, Compaq and Wang.

"TEM is a rapidly emerging space and AnchorPoint has been successful in building a solid brand and large customer base" said Ellen Madonia. "AnchorPoint's innovative approach to delivering flexible solutions based on a company's unique requirements speaks volumes about their commitment to customer satisfaction and industry leadership. Part of what captivated me about AnchorPoint was how they have differentiated themselves within the industry through award-winning product innovation and market-leading consulting services. I look forward to carrying on a rich tradition of success."

About AnchorPoint

AnchorPoint (www.AnchorPoint.com) is a leading provider of Telecom Expense Management Solutions that enable enterprises to gain visibility and control of strategic assets that drive key business processes and crucial competitive advantage. The company's award-winning software, consulting and managed services solutions -- including integrated Invoice, Asset, and Usage Management and Business Analytics tools -- provide professionals at every level of the organization with rapid access to concise, actionable data. Armed with this knowledge, they can make smart operational and financial decisions that maximize the performance of core assets and services. From reducing costs and optimizing resources for superior ROI; from allocating budgets to ensuring regulatory compliance; from purchasing to payment; and everything in between, global leaders like AG Edwards, Pitney Bowes and AGFA rely on AnchorPoint for absolute control over bottom line results.

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