Ancept & RightsLine Team to Expand the Value of Enterprise Content; Integrate Digital Asset Management and Rights Management with IBM Content Manager.

Business Editors & Technology Writers

L.A. Digital Video Show (LADV)

LOS ANGELES--(BUSINESS WIRE)--July 29, 2002

Ancept, Inc., a leading provider of digital asset management (DAM) solutions, and RightsLine, Inc., an enterprise-scale rights management and licensing software provider, today announced a strategic alliance designed to enable the media and entertainment market to realize maximum value of their content.

By integrating Ancept Media Server and RightsLine Rights Licensing Server, and presenting this combined technology on top of IBM Content Manager infrastructure technology, companies can now maximize profits through managing, selling and delivering intellectual property in a secure, reliable and scalable manner.

The combined solution offers a single platform for managing content throughout its life cycle of creation, management and distribution, while ensuring proper rights and licensing procedures.

"We recognize that as our Digital Asset Management solutions enable broader distribution and consumption of our customers' digital assets, comprehensive rights management capabilities becomes essential," said Josh Bruhin, Ancept VP of Business Development. "The RightsLine partnership, and our mutual relationship with IBM, provides a robust set of capabilities that help our customers manage the complexities of these transactions and the rights associated with their content."

According to Forrester, content companies foresee 20 percent of revenues online by 2003. But only 50 percent have made digital-rights partnerships.

"As the rich media market grows and demand for digital content increases, enterprises must ensure continuous profitability from their digital content," said Robert Gleiberman, RightsLine Executive Vice President and COO. "The Ancept partnership helps ensures our client's digital assets are protected and easily accessible."

The Ancept Media Server and IBM Content Manager solution has helped dozens of organizations increase operational efficiency by centrally managing audio, video, documents, text, images and animations across the enterprise. With the integration of RightsLine Rights Licensing Server, customers can now increase top-line revenues by effectively managing rights and commercializing this content.

"Digital content owners need solutions that clearly deliver content protection, rights management, and content management for licensing," said Scott Burnett, Director of Marketing, IBM Digital Media. "By leveraging integration with IBM Content Manager, the combined Ancept and RightsLine solution is able to improve productivity, reduce risk and lead to increased revenue opportunities for enterprise clients."

About Ancept

www.Ancept.com

Ancept is a products and services company focused on delivery of enterprise-class Digital Asset Management solutions. For nearly five years, Ancept has helped customers increase revenue, reduce costs, manage their brands and remain competitive by leveraging their digital media across their enterprise. Ancept's flagship product, Ancept Media Server, is used by dozens of organizations in the media & entertainment, print & publishing, marketing communication and education industries.

About RightsLine, Inc.

www.RightsLine.com

RightsLine provides enterprise-scale rights management and licensing software solutions to automate the organization and sale of intellectual property of all types. In today's business environment, Global 2000 companies must create, manage, sell and deliver intellectual property in a secure, reliable and scalable manner. RightsLine's solutions help to achieve this. From automating licensing and sales divisions to making marketing and corporate brand management departments more efficient, RightsLine applications help clients derive maximum value from 100% of their intellectual property by increasing revenues, improving efficiencies, reducing risk and building customer satisfaction -- all with solutions that insure that a company's intellectual property rights remain secure, backed-up and available 24/7 on a global basis.

About IBM Content Manager

www-3.ibm.com/software/data/cm/

The IBM Content Manager portfolio, based on DB2, provides the enterprise content management infrastructure to store, access and manage the full spectrum of digital information generated by e-business. Large collections of scanned images, facsimiles, electronic office documents, XML and HTML files, computer output, audio, and video can be managed. Integrating content with line of business, customer service, enterprise resource planning, digital asset management, distance learning, Web content management, or other applications can accelerate business process automation across the enterprise. Additional information on the IBM strategy for Digital Media can be found at www.ibm.com/industries/digitalmedia.