Analytics Experts Share Best Practices on How to Simplify Campaign Management and Maximize Online Investments.BridgeTrack Digital Marketing Suite Sponsors Campaign Analytics Clinics at ad:tech San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden on April 15th-17th SAN FRANCISCO -- A series of Campaign Analytics Clinics--designed to teach marketers and agencies how to most effectively analyze marketing campaign data, detect early warning signs of campaign failure and drive customer acquisition quickly and cost-effectively--will debut at ad:tech San Francisco on April 15-17, 2008 at the Moscone Center The Moscone Center is San Francisco, California's largest convention and exhibition complex. The complex consists of two main underground halls underneath Yerba Buena Gardens, Moscone North and Moscone South, as well the three-level Moscone West exhibition hall across 4th Street. in San Francisco. Sponsored by BridgeTrack, a division of Sapient sa·pi·ent adj. Having great wisdom and discernment. [Middle English, from Old French, from Latin sapi (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SAPE SAPE Sapient Corp (stock symbol) SAPE Substance Abuse Prevention Education SAPE Survivable Adaptive Planning Experiment SAPE Sexual Assault Prevention and Education ), the Clinics will also relay the following: * How to obtain a true holistic snapshot of marketing campaign data; * How to make adjustments to marketing campaigns in real time; and * How to drive a more compelling return-on-investment for marketing expenditures "As marketing budgets tighten, optimizing every dollar remains a 'hot button' topic within the marketing world," said David Murphy
Introduced in November of 2007, BridgeTrack 5.0 is the industry's only integrated digital marketing suite that enables real-time reporting and optimization across multiple media channels--including email, display/banner advertising, search, offer pages, transactions and Web sites--all from a single hub. By delivering both timely and actionable data, BridgeTrack 5.0 lets marketers and agencies immediately leverage the interdependencies between those channels to accurately measure the effectiveness of online campaigns in real-time. Marketers and agencies can then recalibrate and improve results at the earliest possible phase of their campaigns and re-allocate marketing dollars across those channels that are generating the best return on investment. The three Campaign Analytics Clinics will offer new insight on how to diagnose and treat the most common causes of campaign distress. The sessions will be led by Joey Wilson, director of marketing strategy at Sapient and will feature real stories from the frontlines of internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. . The three clinics are as follows: * Analysis Paralysis Analysis paralysis is an informal phrase applied when the opportunity cost of decision analysis exceeds the benefits. Analysis paralysis applies to any situation where analysis may be applied to help make a decision and may be a dysfunctional element of organizational behavior. : Do you know which metrics really matter? * Catastrophic Success: Are you prepared for the best case scenario? * Tactical Myopia myopia: see nearsightedness. : Broaden your vision and understanding of channel interdependencies The clinics will take place at the Moscone Center in Rooms 132/133 at the following times: * Tuesday, April 15: 1:00pm - 2:00pm * Wednesday, April 16: 1:30pm - 2:30pm * Thursday, April 17: 1:00pm - 2:00pm In addition to the activities outlined above, members of the Sapient BridgeTrack teams, including Joey Wilson and Sapient Group Creative Director David Hewitt, will participate in key panels at the show. The panels include: [TABLE OMITTED] About BridgeTrack BridgeTrack is the only integrated marketing campaign management software that enables real-time reporting and optimization across multiple media channels, including email, display/banner advertising and search. This allows marketers and agencies to measure the effectiveness of their online campaigns in real-time to recalibrate and improve results immediately. Additional core capabilities include ad serving, email transmission, splash page See jump page. and microsite hosting, content management, real-time online reports, advanced customer data warehouse analytics and campaign management. About Sapient Sapient, a global services firm, operates two groups--Sapient Interactive and Sapient Consulting--that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support. Sapient's passion for client success--evidenced by its ability to foster collaboration, drive innovation and solve challenging problems--is the subject of case studies on leadership and organizational behavior used by MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment Harrah's Entertainment, Inc. (NYSE: HET) is a gaming corporation that owns and operates casinos, hotels, and six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming company in the world, with yearly revenues around $7.11 billion. , Hilton International, Janus, Sony Electronics Sony Electronics Inc., headquartered in San Diego, Calif., is the largest component of Sony Corporation of America, the U.S. holding company for Sony's U.S.-based electronics and entertainment businesses. and Verizon, rely on the company's unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com. Sapient is a registered service mark of Sapient Corporation. |
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