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Browse Brand names topic

Analysis subtopic

 

Articles

1-17 out of 17 article(s)
Title Author Type Date Words
What's In A Name? Branding Using Given Names And Surnames. Law overview Mar 26, 2008 2294
Expanding your brand culturally: by studying the local customs and traditions, by adopting a flexible approach, and by following a prospect's cues, one can avoid costly cultural faux pas and successfully navigate the world's increasingly global economy. Mihoubi, Bachir Mar 1, 2008 1475
Brand your CLNC practice with the NACLNC Member Seal. Brief article Feb 1, 2008 316
Setting the tone: making the right auditory impression involves selecting a spoken voice and music that is closely aligned to the bank's brand promise and positioning statement. Stephens, Jeff Nov 1, 2007 1442
Impact Newsletter Announces 'Hot Brands'. Mar 12, 2007 311
Multi-activity and brand name local products on an island of the North Aegean, Greece. Chatzitheodoridis, Fotis; Mountousis, Ioannis; Papanikolaou, Konstantinos; Tsilochristos, Dimitrios Jan 1, 2006 5204
Guatemalan restaurant chain plays chicken with big brands. Flass, Rebecca Jan 3, 2005 925
Building a national brand: the four step cycle. Aronson, Neal; Pressly, Scott Nov 1, 2004 764
What's in a Name? Strategies for Choosing the Best Company, Brand and Domain Names. Neville, Judeth Feb 17, 2004 1833
Product names. Warburton, Mike Jun 22, 2003 1346
Consumer evaluations of brand extensions: evidence from India. Jaiswal, Anand K. Feb 1, 2003 5426
Corporate brands and cold dark matter. (Brand Building). Drummond, Glen Feb 1, 2003 822
Keeping up appearances. Brown, Mike Jul 1, 2001 1049
TIP OF THE MONTH. Brief Article Sep 1, 2000 28
THE EFFECT OF KNOWLEDGE OF ASIAN BRANDS ON THE PURCHASE DECISIONS OF YOUNG AMERICAN CONSUMERS ON PRODUCTS FROM CHINA, JAPAN, AND SOUTH KOREA. Choe, Sang T.; Cho, Hyun Jeong Statistical Data Included Jan 1, 2000 2692
Of brand value and ballyhoo. Rock, Robert H. Jun 22, 1993 580
The hazards of success. Bitter, John Sep 1, 1990 723

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