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1-41 out of 41 article(s)

Title	Author	Type	Date	Words
The right way and wrong way to say 'no'.	Storey-Manseau, Laurie J.	Column	May 9, 2008	837
Marketing: the big questions answered: how to increase the effectiveness of your marketing spending.	Sevier, Robert A.		May 1, 2008	1610
How to make a big splash on a small budget.	Storey-Manseau, Laurie J.		Dec 21, 2007	568
Extra! Extra! Read all about it! Publish or perish: why does a TV talk-show host like Oprah publish a magazine? For the same reason that financial services institutions generate newsletters, magazines and various types of Internet periodicals: It's an effective way to stimulate dialog with your target segment.	Wax, Bill		Nov 1, 2007	1397
Stop and smell the brand: how to put the sense of olfaction into marketing action.	Stephens, Jeff		Oct 1, 2007	1450
All about smarketing: sales + marketing = smarketing. It's what you get when sales and marketing work together cooperatively.	Hubbard, Jack		Jul 1, 2007	1687
Ignored and distrusted: marketing, rebrand thyself!	Hall, Robert		May 1, 2007	796
A Cinderella story: how marketing, among other things, helped a fading bank to reposition itself, enhance its image and rejuvenate the brand.	Baisley, Tony		Jan 1, 2007	1896
Marketing your reality.	Williams, Geoff		Jan 1, 2007	2224
Divorce and disintegration: the cost of flying apart.	Hall, Robert		Sep 1, 2005	828
The Investment Paradigm: marketing ... expense or investment?	Perna, Mark C.		Apr 1, 2005	856
No rain, no gain.	Perna, Mark C.		Feb 1, 2005	1293
Business integrator entrepreneur marries technology and advertising to grow business.	Lewis, Nichole		Jan 1, 2005	608
Brand me: marketing techniques to make you stand out.	Jackson, Lee Anna		Dec 1, 2004	558
Are you spending enough to achieve marketing success? Success does not happen without commitment and a satisfactory budget for marketing and advertising.	Lee, John W.		Nov 1, 2004	763
Plug into your customer by getting unplugged: a growing number of technologies are available today to help you extend your business to your customers.	Costides, Nick		Nov 1, 2004	976
Anthony S. Abbate: marketing is the key.		Interview	Sep 1, 2004	480
A team effort.	Denes, Shary	Cover Story	May 1, 2004	665
Respecting your customers.	Karrh, Jim		Apr 12, 2004	696
A clean slate for 2004.	Karrh, Jim		Jan 5, 2004	732
Get the point. (On Marketing).	Karrh, Jim	Brief Article	Apr 14, 2003	729
Causes & effects & virgins & raisins. (Illustrating General Semantics).	Wanderer, Robert		Mar 22, 2003	1256
Consumer marketing and employment recruitment programs take top slots in minority outreach survey. (FW Focus Women In Franchising).		Brief Article	Apr 1, 2002	196
What should A Company Expect from its Marketing Program?: Eight ways to Evaluate Results.	Graham, John R.		Dec 22, 2001	1583
Soft-Market Strategies.	LEWERS, CHRISTINE	Brief Article	Apr 1, 2001	752
IF THERE'S NO BRAND, THERE'S NO BUSINESS.	Graham, John R.		Mar 22, 2001	1848
Make Your Bar Friendlier to the Three Billion Humans outside the Prime Demographic.	Finklang, Tracy Anne		Mar 1, 2000	1365
INVITATIONAL MARKETING.	GRASSFIELD, MAX P.		Mar 1, 2000	1264
Understand recovery--from research, not ads.		Brief Article	Nov 1, 1999	577
The true measure of success.	Rohan, Rebecca Frances		May 1, 1999	1198
Marketing need not be a mystery.	Murray, Chuck		Oct 1, 1996	586
Marketing's evolving role.	Marcus, Dan		Oct 1, 1996	902
Sales vs. marketing: define and understand the differences.	York, C. Merrill		May 1, 1996	744
Trends in marketing services.	Gorchels, Linda M.		Jan 1, 1995	6085
It's not who you know ... it's who knows you.	Popyk, Bob		Jul 1, 1994	1130
Value & its perception.	Hensler, D. Jack	Column	Jun 1, 1994	755
Marketing audits can pinpoint problem areas.	Warden, T. Jerry		Feb 1, 1993	755
Don't trust logic in casting marketing.	Warden, T. Jerry		Sep 1, 1992	771
Time for marketing integration.	Warden, T. Jerry		Feb 1, 1990	865
Think like a general in marketing warfare.	Warden, T. Jerry		Jan 1, 1990	817
Basics of sales skills: does this industry lag?	Cathcart, Jim		Sep 1, 1985	1236

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