Analysis and Forecast for Different Game Advertising Models.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c63981) has announced the addition of "Electronic Gaming in the Digital Home: Game Advertising" to their offering. Electronic Gaming in the Digital Home: Game Advertising paints a complete picture of the fledging game advertising industry. The report includes analysis and forecast for different game advertising models, including SIGA SIGA Saskatchewan Indian Gaming Authority SIGA Simplified Improved Gaussian Approximation SIGA Special Interest Group in Andrology (ESHRE) SIGA Silizium, Galvanik Und Abformung SIGA Sunshine in Government Act of 1976 , DIGA DIGA Disabled Independent Gardeners Association DIGA Digital Game Archive , display, advergames, game tournament, and virtual worlds. It also provides profiles of 26 key players in the game advertising industry and comprehensive consumer perspectives. "With an average monthly household expenditure of less than half a dollar in 2006, compared to $37 for broadcast TV, electronic gaming represents a seriously under-leveraged advertising medium," said Yuanzhe (Michael) Cai, Director of Broadband and Gaming at Parks Associates. "Nevertheless, if executed in the right way, game advertising can provide a win-win solution for advertisers, game developers and publishers, console manufacturers, game portals Game portals are distribution channels for games. People can play or download games from a portal and/or buy it through a gameportal. One reason for using gameportals is publicity: the top listings of games in gameportals receive millions of downloads and/or gamers that want to , and even gamers." Areas covered: The Bottom Line - Notes on Methodology - Game Advertising: an Overview - Game Advertising: Industry Domain Analysis - Game Advertising: Methods and Solutions - Zooming in on Dynamic In-Game Advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. - Market Forecasts - Market Implications and Key Recommendations Resource Book - Shifting Demographics of Gamers - Segmentation of Gamers - Adoption of Online Gaming See gaming. - Analysis of Gamer Behaviours - Gamers' Perceptions of Game Advertising - Profiles of In-Game Ad Networks and Consultancies - Profiles of Advertising Agencies - Profiles of Game Portals & Publishers/Developers - Profiles of Console Makers - Profiles of Game Ad Technology Providers Companies mentioned: - Adscape Media (Google) - Amobee Media Systems Amobee Media Systems Company Amobee Media Systems, based in San Francisco, CA, was founded in 2005 by CEO Zohar Levkovitz, a mobile industry veteran and former executive with Comverse. - Double Fusion - Greystripe, Inc. - IGA IgA abbr. immunoglobulin A IgA, n the abbreviation for immunoglobulin A. IgA immunoglobulin A. See immunoglobulin. Worldwide - Massive Inc. (Microsoft) - InGameAd Interactive (China) - Ogilvy & Mather - Play/Denuo - AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Games - Arkadium Games - Boonty S.A. - Fuel Industries - NeoEdge Networks NeoEdge Networks is a Silicon Valley Web 2.0 Internet startup that enables gaming and other media companies to deliver Internet advertising as part of their products. NeoEdge is notable in that it is a pioneer in both peer-to-peer distribution and in-game advertising - a topic that - RealNetworks - Shockwave (Atoms Entertainment) - Skyworks Technologies - WildTangent - Yahoo! Games - Microsoft Corporation - Nintendo Co. - Sony Corporation - Eyeblaster - Exent Technologies - Trymedia (Macrovision) For more information visit http://www.researchandmarkets.com/reports/c63981. |
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