Analyse the Unique Problems Faced By Small and Midsized Businesses (SMBs) In the Context of Evaluating, Deploying, Using and Maintaining Messaging and Related Systems.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c42395) has announced the addition of "Messaging in the SMB Market See SMB. , 2006-2009" to their offering. Because many vendors focus on the large enterprise market, they can overlook the opportunities that are available to them among companies and other organizations that have fewer than 1,000 employees. We will publish a study that examines the messaging needs of small and midsized businesses (SMBs). The study will be designed specifically to help vendors understand and participate in the growing SMB market. This report will help vendors understand the messaging needs of SMBs, including their need for messaging servers and services, messaging security, encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys. , instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or and presence, backup and disaster recovery tools, preferred form factors (software vs. appliance vs. managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality ) and other capabilities. Topics to be covered in Messaging in the SMB Market, 2006-2009 will include the following, but as with all our multiclient studies, questions from early subscribers will be included in the surveys conducted specifically for this report: --Current demand and forecasts for the number of messaging seats in the SMB market, as well as the penetration of anti-virus, anti-spam, anti-spyware, secure messaging, backup and other systems. --Identification and analysis of the criteria used by SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. decision makers as they make plans for messaging system Software that provides an electronic mail delivery system. It is made up of the following functional components, which may be packaged together or independently. Mail User Agent deployments and upgrades through 2009. --Analysis of how SMBs evaluate and purchase messaging systems and related capabilities and how this differs from the way in which enterprises do this. --Key differentiators between the large enterprise and SMB markets in terms of sales Terms of sale Conditions under which a firm proposes to sell its goods or services for cash or credit. channels, price points, the propensity to use hosted and managed services, the desired balance between price and performance and other factors. --Analysis of the unique problems faced by SMBs in the context of evaluating, deploying, using and maintaining messaging and related systems. --The features and functions that SMB decision-makers consider to be the most and least important as they evaluate messaging servers and services, messaging security systems, secure messaging tools and other capabilities. --An analysis of the form factors and delivery models sought by SMB decision makers (software vs. appliance vs. managed service). --The market demand for hosted, managed and ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. messaging services and how offerings for the SMB market must differ from those designed for large enterprises. --Analysis of the types of marketing messages that will most resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with SMB decision-makers, as well as those messages that will not be effective. --Analysis of the critical success factors for vendors as they attempt to serve the SMB market. --Other topics to be determined by early subscribers to the report. For more information visit http://www.researchandmarkets.com/reports/c42395 |
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