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Analyse the Oral Care Market in India Where Low Penetration Offers Growth Opportunities.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90584) has announced the addition of Indian Oral Care Market: Low Penetration Offers Growth Opportunities to their offering.

In India, oral care market offers huge potential as penetration and per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals.  consumption of oral care products is very low. However, rising per capita income Noun 1. per capita income - the total national income divided by the number of people in the nation
income - the financial gain (earned or unearned) accruing over a given period of time
 and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels, mouth washes, and teeth whitening Teeth Whitening Definition

Teeth whitening is the process of using bleach or other materials to make teeth look whiter. The materials remove stains or other discoloration from the tooth surface.
 products. In rural areas, consumers are switching from toothpowders to toothpastes. A key industry trend is the move towards natural products comprising of herbs, vitamins and minerals.

A serious challenge for the industry is the low dentist-population ratio, with just one dentist dentist /den·tist/ (den´tist) a person with a degree in dentistry and authorized to practice dentistry.

den·tist
n.
A person who is trained and licensed to practice dentistry.
 for 10,000 people in urban areas and about 0.25 million people in rural areas. There is an urgent need of more dental health practitioners with relevant qualifications and training.

Government has taken various initiatives like dental health camps to promote good oral care. Manufacturers have used advertising campaigns to promote higher consumption of toothpastes and toothbrushes.

Colgate and HUL together account for over two-thirds of the organized toothpaste toothpaste,
n See dentifrice.
 market. In toothpowder market, Colgate, HUL and Dabur are the major players.

The report analyzes the oral care market in India. It also provides a brief overview of the world and US oral care market. The report also profiles the major companies, with a discussion of their key business strategies. It also analyzes the major drivers and issues in the oral care market.

Content Outline:

1. Industry Snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure.

(2) A saved copy of a file before it is updated.
 

Introduction

History of Oral Care

Oral Care Industry Structure

2. Market Overview

2.1 Worldwide Market

Market Value & Growth Rate

Market Segmentation Market Segmentation

A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.
 

Market Size by Region

2.2 United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  

Market Value & Growth Rate

Market Segmentation

2.3 India

Market Segmentation

Toothpaste Market

Toothpowder Market

Market Opportunities

3. Growth Drivers

3.1 Entry of Natural Oral Care

3.2 Shift from Toothpowder to Toothpaste

3.3 Oral Hygiene Oral Hygiene Definition

Oral hygiene is the practice of keeping the mouth clean and healthy by brushing and flossing to prevent tooth decay and gum disease.
 Education

3.4 Rising Income and Standard of Living

4. Key Issues

4.1 Low Dentist-Population Ratio

4.2 Lack of Dental Auxiliaries A dental auxiliary is any of the dentist's supporting team who helps with dental treatment. They include dental assistants, dental therapists, dental hygienists and dental technicians.  

4.3 Imported Toothbrushes - Issue of Safety

5. Competitive Landscape

Market Shares in Toothpaste Segment

Market Shares in Toothpowder Segment

6. Company Profiles

6.1 Colgate-Palmolive

Overview

Business Strategies

Relationship Building with Dentist Community

Multifunctional Selling Teams

Acquisitions to Expand its Reach

Oral Care Awareness Campaigns

Presence in all Product Segments

6.2 Hindustan Unilever This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  Limited

Overview

Business Strategies

Entry in Kids Segment

Expanding Franchise

Extensive Advertising

6.3 Dabur India Limited

Overview

Business Strategies

Distinct Taste with a Wide Range of Portfolio

Presence in Rural India

Strong Marketing and Tailor-made Distribution

List of Tables

Worldwide Oral Care Market Value & Growth Rate (2001-11E)

US Oral Care Market Value & Growth Rate (2001-11E)

Twice-a-day Brushing Statistics by Country

Average Per capita consumption of Toothpastes by Country

Segment-wise Brands of Competitors

Worldwide - Top Brands in Children Oral care Segment

Global Personal Care Market Size and Growth (2001-11E)

Manual Toothbrush toothbrush,
n a handheld device with an arrangement of bristles at one end, and a handle designed to reach effectively all exposed surfaces of the teeth and gingiva.
 Sales in US by Brand (2006)

Power Toothbrush Sales in US by Brand (2006)

List of Charts

Oral Care Industry Structure

Worldwide Oral Care Market by Segments (2006)

Worldwide Oral Care Market by Region (2006)

US Oral Care Market by Segments (2006)

India - Oral Care Market Segments (2006)

India - Toothpaste Market by Segments (2006)

India - Toothpowder Market by Segments (2006)

India - Toothpaste/Toothpowder - Market Share (2006)

India - Major Players - Market Share (2006)

India - Market Shares in Toothpaste Segment (2006)

India - Market Shares in Toothpowder Segment (2006)

Dabur - Oral Care Revenues by Brand (2004-07)

Companies Mentioned:

- Colgate-Palmolive

- Dabur India Limited

- Hindustan Unilever Limited

For more information visit http://www.researchandmarkets.com/reports/c90584.
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Date:May 1, 2008
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