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Analyse the Most Important Opportunities and Threats Facing EMV Migration in Canada, and Identify the Key Challenges That Will Need to Be Addressed By Issuers, Acquirers and Different Classes of Merchants.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c53103) has announced the addition of EMV EMV Elektromagnetische Verträglichkeit (German: Electromagnetic Compatibility)
EMV EuroPay, MasterCard, Visa (Smart debit cards)
EMV Europay, Mastercard and Visa
EMV Eftermiddagsverksamhet
 Migration in Canada: Opportunities & Challenges, 2007 to their offering.

EMV Migration in Canada: Opportunities and Challenges, 2007, is the most comprehensive and authoritative independent strategic analysis and forecast available on the Canadian EMV migration program. It includes a detailed analysis of the Canadian payments landscape and establishes the payment context in which EMV migration will take place. The 115 page report analyses the most important opportunities and threats facing EMV migration in Canada, and identifies the key challenges that will need to be addressed by issuers, acquirers and different classes of merchants for migration to be successful. Detailed forecasts are presented for the migration of credit and debit cards, POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 terminals, ABMs and automatic fuel dispensers to EMV. Based on interviews with more than 55 key executives in the industry, as well as extensive secondary research, this detailed report is an essential reference document for organizations both within Canada and around the world involved in planning, implementing, or supplying goods or services to EMV migration programs.

Why buy this report?

Subscribers to this study will gain an understanding of the dynamics of the complex EMV migration process, its impact on different types of participant, from consumer, to merchant, to card issuer, to acquirer, and how different issuer choices impact on EMV migration costs and influence the future direction of the market. They will have essential information on the needs of different categories of stakeholder in the migration process, on market prospects and opportunities arising from EMV migration, important trends, key drivers and critical issues affecting migration. Subscribers will be able to make well-founded, research-based, strategic decisions about the planning and implementation of successful EMV migration programs.

Who should buy this report?

This report is essential reading for senior executives from the following types of organizations:

-Card issuers, acquirers, integrated merchants, small retailers, ISOs, payment organizations and any other organizations that are likely to be affected by the Canadian EMV migration program. They will have an authoritative, independent and unbiased view of EMV migration in Canada that will assist them in their EMV migration planning and implementation

-Suppliers of smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications. , point-of-sale terminals and card acceptance devices, ABMs and automatic fuel dispensers, NFC NFC
abbr.
National Football Conference
 devices, software and middleware that are keen to succeed in the Canadian marketplace

-Professional services and consulting firms that are able to leverage their international experience base in EMV migration through providing services to the lucrative Canadian market, a market that is suffering from a severe skills shortage for the implementation of EMV

-Policy makers, financial institutions and suppliers from other countries and jurisdictions that are considering, planning or implementing EMV. They will have access to well-founded, independent comparative information that will inform their own thinking about EMV migration

Research Methodology

The report is based on interviews with 56 key-decision-makers and experts from Canada and globally, supported by extensive desk research, TSI's own internal databases on the Canadian and global smart card markets, and expert analyst insight.

Number of Interviews by Sector

Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 20

Retail 15

Suppliers 6

Associations, Consultants and Industry Experts 5

International Experts 5

Other 5

TOTAL 56

Key Topics:

Executive Summary

Introduction

The Evolution of Payments in Canada

The History of Chip Cards In Payment Systems in Canada

EMV Migration

The Case for EMV Migration in Canada

Implementing EMV in Canada

List of Figures

List of Tables

- The investment required to migrate to EMV will exceed $1 billion

- By 2010, the date set by Visa Canada for the liability shift between issuers and acquirers in Canada, only 36% of all credit cards in Canada will have migrated to EMV-compliant smart cards

- The number of payment cards in Canada will exceed 132 million units by 2011 (including smart cards and magstripe cards)

- There are a number of important opportunities for convergence with EMV-based payment applications emerging on the Canadian market, most notably in the areas of transit and loyalty

- There is significant potential for credit card payments to be displaced by debit card payments as a result of the introduction of chip and PIN payments in Canada

- Most retailers have not been engaged in the EMV migration planning process and are likely to resist migration when the cost and business process implications of migration become clearer to them

- Petroleum product retailers will have to incur substantial costs in order to upgrade their automatic fuel dispensers to accept chip and PIN debit and credit card payments

- The introduction of chip and PIN for credit cards will have some significant implications for consumers and is likely to reduce the number of payment options that consumers use on a regular basis

- White-label ABM ABM: see guided missile.

ABM - Asynchronous Balanced Mode
 owners will have to incur substantial costs in order to upgrade their equipment to accept EMV-compliant payment or banking cards.

- EMV migration will be slower than anticipated because of the numerous challenges facing issuers, acquirers, merchants and white-label ABM owners

- Wireless payments is an important growth area that may overtake the planned rollout of EMV contact smart cards

Companies Mentioned:

- Acxys

- American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  

- Bank of Canada Bank of Canada

Canada's central bank, established under the Bank of Canada Act (1934). It was founded during the Great Depression to regulate credit and currency. The Bank acts as the Canadian government's fiscal agent and has the sole right to issue paper money.
 

- Bank of Montreal “BMO” redirects here. For the mathematics competition, see British Mathematical Olympiad.
Bank of Montreal/Banque de Montréal (TSX: BMO, NYSE: BMO) is Canada's fourth largest bank[1], and is classified as a Domestic Chartered Bank (Schedule I).
 

- Bell Canada Bell Canada Enterprises (TSX: BCE, NYSE: BCE), legally BCE Inc., is a major Canadian telecommunications company. Through its subsidiaries including Bell Canada, Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for  

- Canadian Bankers Association The Canadian Bankers Association is an organization representing Canada's chartered banks and provides services to improve the wellbeing of its membership (banking lobby, policy development, research and support) and to consumers of banking services.  

- Canadian Payments Association The Canadian Payments Association (CPA) is a not-for profit association created in 1980 by an act of parliament, the Canadian Payments Act, to "establish and operate national systems for the clearing and settlement of payments and other arrangements for the making or exchange of  

- Chase Paymentech

- CIBC CIBC Canadian Imperial Bank of Commerce
CIBC Centres Interinstitutionnels de Bilan de Compétences
CIBC Commonwealth Institute of Biological Control (Trinidad)
CIBC Commercial International Brokerage Company
 

- Dexit

- EMVCo

- Federal Government of Canada The Government of Canada is the federal government of Canada. The powers and structure of the federal government are set out in the Constitution of Canada.

In modern Canadian use, the term "government" (or "federal government") refers broadly to the cabinet of the day and
 

- G&D

- Gemalto

- Imperial Oil (Esso)

- Interac

- Kelsey's

- MasterCard

- MBNA MBNA Monument Builders of North America
MBNA Mercedes-Benz North America
MBNA Maryland Bank, National Association
MBNA Maryland Bank North America
MBNA Mount Baker Nurses Association (Bellingham, Washington) 
 

- Metaca

- Mondex

- Moneris Solutions

- Oberthur CS

- PetroCanada

- RCMP

- Rogers Communications

- Royal Bank of Canada

- Sagem Orga

- Scotiabank

- TD Canada Trust

- TEDCO TEDCO Technology Development Corporation (Maryland)
TEDCO Toronto Economic Development Corporation (Canada) 
 

- TELUS TELUS Telemetric Universal Sensor  Mobility

- Tim Hortons

- Visa

- Wireless Payment Services

For more information visit http://www.researchandmarkets.com/reports/c53103
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 30, 2007
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