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Analog Devices Blackfin and SHARC Processors Define Luxury Entertainment Experience for Audi.


Automotive leader taps ADI's broad portfolio of analog and digital signal processing See DSP.

Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled).
 technologies

NORWOOD, Mass. -- Redefining luxury driving through a broad array of signal processing See DSP.  technologies, Analog Devices Analog Devices (NYSE: ADI) is an American multinational producer of semiconductor devices. Analog specializes in ADC, DAC, MEMS, and DSP chips for consumer and industrial goods. Analog is presently designing circuits in the 65 nanometer to 3 µm process feature sizes range.  Inc. (NYSE NYSE

See: New York Stock Exchange
: ADI) announced today that its Blackfin([R]) and SHARC SHARC Super Harvard Architecture Computer
SHARC Submillimeter High Angular Resolution Camera
SHARC Swedish Highly Advanced Research Configuration
SHARC Savannah Hilton Head Area Rocketry Club
SHARC System Hardware Availability and Reliability Calculator
([R]) processors will provide the highest quality in-cabin entertainment systems to drivers of the new Audi A5 Coupe. With the new vehicle, Audi has moved to distinguish its driver experience through advanced electronic features. Leveraging the power of ADI's advanced digital signal processing (DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive ) technologies; the new A5 includes the Audi Symphony and Concert advanced digital radios, a Digital Audio Broadcast (DAB) option, a 6-CD changer Changer

The name given to a clearing member that is willing to assume the opposite position of a futures contract within a larger alternative exchange, of which it also is a clearing member.
 and a MultiMedia Device Interface for connecting to personal media players. ADI processors provide all audio decoding and processing functions, communications protocol Hardware and software standards that govern data transmission between computers. The term "protocol" is very generic and is used for hundreds of different communications methods. A protocol may define the packet structure of the data transmitted or the control commands that manage the  processing, and all control processing for the Audi's highly intuitive driver interface.

"The Audi brand represents a commitment to constantly enhance the total experience of Audi drivers and passengers through the application of high-performance technologies and attention to detail," said Peter Kohlschmidt, Director Wireless, Acoustics, Connectivity, Audi AG, "Blackfin in conjunction with additional ADI technologies gave us competitive and distinguishing features that differentiate our new vehicle, enhance our brand positioning, and reflect our relentless pursuit of the perfect driving experience."

The Blackfin ADSP-BF539 and ADSP-BF532 processors power the Audi A5's DAB radio and MP3-compatible 6-way CD changer, which is aptly named the Audi Symphony/Concert Radio for the extensive assortment of CD-quality music it generates for drivers/passengers. Another Blackfin ADSP-BF532 processor drives the A5's Audi Music Interface, which integrates portable media players, such as the Apple iPod, for convenient dashboard display and easy steering-wheel control. An optional Bang & Olufsen (B&O) surround sound amplifier that delivers the utmost in high fidelity is based on an ADI SHARC ADSP-21362 processor.

Additionally, various analog signal processing Analog signal processing is any signal processing conducted on analog signals by analog means. "Analog" indicates something that is mathematically represented as a set of continuous values. This differs from "digital" which uses a series of discrete quantities to represent signal.  components round out the portfolio of Analog Devices' products in the new Audi vehicle. These products include Analog Devices' ADM See add/drop multiplexer.

(language) ADM - A picture query language, extension of Sequel2.

["An Image-Oriented Database System", Y. Takao et al, in Database Techniques for Pictorial Applications, A. Blaser ed, pp. 527-538].
6319, a supervisory circuit that monitors power supply voltage levels and code execution integrity in microprocessor-based systems; the AD7478 8-bit, low-power, (SAR (Segmentation And Reassembly) The protocol that converts data to cells for transmission over an ATM network. It is the lower part of the ATM Adaption Layer (AAL), which is responsible for the entire operation. See AAL.

SAR - segmentation and reassembly
) successive approximation analog-to-digital converter (ADC (1) See A/D converter.

(2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable.
); the AD9280 single-supply, 8-bit, 32 MSPS MSPS Mega-Samples Per Second
MSPS Million Samples Per Second
MSPS Michigan Society of Professional Surveyors
MSPS Modular Synthesis Plug-In System
MSPS Million Symbols per Second
MSPS mobilization stationing and planning system (US DoD) 
 ADC; and the ADuC7032 precision battery monitor sensor, a complete system solution for battery monitoring in 12V automotive applications.

"By focusing on the entire driving experience, Audi is establishing a new kind of competitive advantage that can only be achieved through visionary adoption of advanced electronics devices," said Mark Gill, Director Automotive Infotainment Products, Analog Devices, Inc. "ADI's Blackfin and SHARC processors are ideal enablers of this kind of visionary thinking, helping car makers leverage the added value of advanced audio, video, navigation and display functionality."

The Blackfin processor is unmatched in signal and control processing, multimedia support and connectivity options. In addition, Blackfin processor based designs provide software flexibility which is particularly critical for automotive applications because media formats and communications standards inevitably change in the time it takes applications to go from concept to the highway.

A Convergent Future Demands Blackfin-Class Processing

Analog Devices' Blackfin embodies a new breed of 16/32-bit embedded processor with the industry's highest performance and power efficiency for applications where a convergence of capabilities -- multi-format audio, video, voice and image processing; multi-mode baseband and packet processing; and real-time security and control processing -- are critical. It is this powerful combination of software flexibility and scalability that has gained Blackfin widespread adoption in convergent applications such as digital home entertainment, networked and streaming media, automotive telematics and infotainment, and digital radio and mobile TV.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the ticker "ADI" and is included in the S&P 500 Index.

Blackfin and SHARC, are registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.

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Publication:Business Wire
Date:Sep 4, 2007
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