Analog Devices Becomes 9,500th Company to Successfully Implement salesforce.com.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--April 13, 2004 Integration with SAP and Offline Access to 30,000-item Product Catalog Are Key Factors in Selection of salesforce.com for 750 Users Worldwide Salesforce.com, the global leader in on demand customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) services, today announced that it has reached 140,000 subscribers as Analog Devices Analog Devices (NYSE: ADI) is an American multinational producer of semiconductor devices. Analog specializes in ADC, DAC, MEMS, and DSP chips for consumer and industrial goods. Analog is presently designing circuits in the 65 nanometer to 3 µm process feature sizes range. becomes its 9,500th customer. Analog Devices has successfully implemented salesforce.com Spring '04, the world's most customizable CRM, for 750 employees and partners worldwide. The global deployment featured integration with existing internal systems, including a SAP (NYSE NYSE See: New York Stock Exchange :SAP) R/3 ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. system, to enable offline access from salesforce.com to Analog Device's 30,000-item catalog covering over 50 product lines. In search of a CRM system that would be embraced by a wide range of users, Analog Devices judged that salesforce.com delivered the highest levels of "on the fly" customization and best user experience in the industry. Salesforce.com's flexibility was immediately apparent during testing as the on demand service outperformed the competitors in "day-in-the-life" cases representing the direct sales force, technical sales people, sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a and independent reseller partners. "Salesforce.com really resonated with all of our testers during the evaluation," said Don Devost, worldwide sales director of finance and administration, Analog Devices. "Its ease of use, as well as extensive customization to match roles, processes and workflow requirements, have driven strong user adoption and enabled better collaboration between our teams worldwide. With global functionality and offline access to our 30,000-item product catalog, salesforce.com has proven itself a terrific choice for CRM success, delivering increased visibility into our sales pipeline and enabling us to confidently manage strategic deals." With more than 75% of its sales from outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Analog Devices required CRM that was truly global in scope. Salesforce.com's unique services expertise in global on demand deployment helped Analog Devices optimize collaboration across teams in Korea, Japan, China and the rest of Asia, as well as North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , the Middle East and Europe. Analog Devices users can independently select from any of eleven available languages, streamlining communication across the global organization and increasing visibility into the opportunity pipeline. In addition, salesforce.com delivered the integration capabilities that were critically important to the success of Analog Device's CRM implementation. Working with salesforce.com's seasoned professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. team, Analog Devices integrated salesforce.com with its existing SAP implementation that stores product information. Accessing product data on 30,000 items offline through the linking of SAP, WebMethods and salesforce.com, Analog Devices sales teams can further increase productivity, collaboration and sales effectiveness across product lines and geographies. "Salesforce.com is the only CRM solution that could meet Analog Device's customization, integration and implementation schedule requirements," said Marc Benioff Marc Benioff (b. 1964) is Chairman & CEO of Salesforce.com, a leading CRM company he founded in March 1999. Born Marc Russell Benioff on September 25, 1964 in San Francisco, California USA. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and chairman, salesforce.com. "Custom CRM has never been simpler than it is with Spring '04 -- and the value is most obvious in large, global deployments." Analog Devices is a leading manufacturer of precision high-performance integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. used in analog and digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). applications. The company is headquartered in Norwood, Massachusetts, and employs approximately 8,600 people worldwide. The fifteenth generation of salesforce.com, Spring '04 breaks new ground in empowering organizations to adapt CRM to precisely fit their specific, unique business and industry needs. With the point-and-click ease of the new salesforce.com Studio, business administrators can create Custom Tabs and completely new modules to extend CRM. The on demand platform that powers salesforce.com Spring '04 and salesforce.com Studio, sforce 3.0 offers developers complete programmatic control over CRM customization, integration, and extension. For more information on today's product announcements, please see separate releases at www.salesforce.com. About salesforce.com Salesforce.com is the global leader in on demand customer relationship management (CRM) services. It offers the award-winning salesforce.com family of on demand solutions for integrated sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , customer service and support, marketing automation, document management, contract management, product catalog management, and analytics to help companies meet the complex challenges of global customer communication. The company recently introduced salesforce.com Studio, point-and-click on demand customization suite that empowers the business administrator to extend CRM with Custom Tabs and new applications. It has also introduced sforce 3.0, the on demand platform that offers developers complete Web services-based customization, integration and extension for CRM. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMC TMC Technology Marketing Corporation (Norwalk, Connecticut) TMC Texas Medical Center (Houston, TX) TMC Traffic Message Channel TMC The Movie Channel TMC Traffic Management Center Labs, Top 10 CRM Implementation from Aberdeen Group, InfoWorld's 2001 CRM Technology of the Year, Forbes Magazine's "Best of the Web" and a Webby Business Award. The company has more than 9,500 customers and 140,000 subscribers running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. For more information please visit www.salesforce.com or call 1-800 NO-SOFTWARE. Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] . Other names used may be trademarks of their respective owners. |
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