Analog Devices Affirms Wireless Technology Leadership at CTIA Wireless 2004.

Business Editors/High-Tech Writers

CTIA Wireless 2004

Booth #3023

ATLANTA--(BUSINESS WIRE)--March 18, 2004

Innovative EDGE and 3G Product Demonstrations Reinforce

Analog Devices' Position at the Forefront of Wireless Technology

Analog Devices, Inc. (NYSE: ADI), a global leader in semiconductors used in signal processing applications, announced today that its innovative and market-proven wireless products will be highlighted at the CTIA Wireless 2004 tradeshow in Atlanta, taking place from March 22-24. ADI's booth (#3023) will feature the company's latest chipset platforms and full handset reference designs for the burgeoning EDGE (Enhanced Data for GSM Evolution) standard, as well as breakthrough products for 3G infrastructure applications.

"This year's CTIA show is shaping up to be the breakout event for EDGE technology in North America," said Christian Kermarrec, vice president, RF and wireless systems, Analog Devices, Inc. "There will be more EDGE-based products on display this year since technology suppliers such as Analog Devices are enabling handset OEMs and ODMs to deliver turnkey EDGE devices based on our chipsets and reference designs. User demand for the higher data rates and enhanced multimedia services that EDGE delivers is continuing to climb and this year's CTIA show will be further proof that EDGE technology is primed to address the needs of the market."

As evidenced by the company's recent EDGE design wins, ADI is one of the leading technology suppliers to the wireless industry and its flexible, low-cost, and low-power chipsets and reference designs offer several unique advantages to handset and mobile device OEMs. Among the technology highlights at CTIA will be ADI's Blackfin(R) SoftFone(R) for EDGE Platform, a complete signal chain solution that enables manufacturers to develop EDGE handsets quickly and cost-effectively. The platform is completely RAM-based, thus allowing for the easy customization of features and options entirely in software for a wide range of phones, while incorporating advancements in power consumption, cost, and size. For GSM/GPRS devices, ADI will be showcasing its recently announced Nova Wireless Engine reference design, which includes all the components -- both the hardware and software capabilities -- to develop next-generation, feature-rich handsets.

For cellular infrastructure applications, ADI will show the first public demonstration of the recently announced AD6633 digital up-converter. The AD6633 features breakthrough technology that significantly reduces output power requirements for 3G wireless base station power amplifiers (PA). Using innovative VersaCREST(TM) technology, the AD6633 achieves the optimum baseband-to-IF (intermediate frequency) signal conversion by anticipating and reducing power peaks earlier in the signal chain. This allows manufacturers to significantly reduce their PA expense while achieving dramatic power savings of up to 75 percent, or using an existing 40W PA, an operator can support up to four times the coverage area. The infrastructure demo will also feature the new AD6636 wideband digital down-converter, which is capable of processing up to six WCDMA, CDMA2000, or TD-SCDMA channels at speeds of up to 150 MSPS.

The technology demonstrations in ADI's booth will include the latest innovations in high-end camera phones, smartphones, and videophones, with integrated multimedia capabilities for GPRS and EDGE standards. The smartphone demonstration features the NeoMagic MiMagic 6 application processor with the ADI SoftFone platform. In addition, Analog Devices will be co-sponsoring the "World's Smallest Film Festival" showcasing short films developed for the mobile medium.

About Analog Devices' Wireless Terminal Chipsets

As a leading supplier of components to the GSM industry since 1990, Analog Devices has built a portfolio of solutions for mobile devices that leverages high-performance analog and DSP core technology. As customer needs have evolved, ADI's wireless terminal product portfolio has evolved from DSPs and analog building-block components, to sophisticated digital baseband processors, advanced analog and mixed-signal data conversion, power management, radio frequency ICs and power amplifiers, and ultimately to today's complete chipsets and reference designs. These products include a number of industry firsts such as the Othello family--the world's first open-market direct conversion radio chipset; and Analog Devices' SoftFone platform, the first RAM-based digital baseband processor, which enables wireless terminal device manufacturers to easily customize user features and options entirely in software, while incorporating breakthrough advancements in power consumption, cost, and size. In addition, Analog Devices, with its protocol stack software provider TTPCom of Cambridge, England, was the first ever to achieve Full Type Approval with open-market GSM and GPRS baseband processors and continues to achieve this success generation after generation. Analog Devices' wireless chipsets leverage the company's 38 years of high-performance signal processing expertise and are designed with a unique systems understanding approach. This approach is part of the reason why ADI's wireless chipsets power many leading mobile device manufacturers and brands worldwide such as LG, Quanta, Research In Motion (RIM), Sharp, Siemens, Sierra Wireless, TCL, and many more. For more information, please visit the company's website at http://www.analog.com.

About Analog Devices, Inc.

Analog Devices, Inc. is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing applications. ADI is headquartered in Norwood, Massachusetts, and employs approximately 8,600 people worldwide. It has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, the Philippines, and the United Kingdom. Analog Devices' common stock is listed on the New York Stock Exchange and ADI is included in the S&P 500 Index.

Blackfin, Othello and SoftFone are registered trademarks and VersaCREST is a trademark of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.