Analog Devices' Innovations Emphasize Flexible, Upgradeable Designs for Emerging 3G Cellular Products.

HONG KONG -- Software-Defined Radio solution for base stations, and new W-CDMA, TD-SCDMA handset platforms enable faster deployment of media-rich cellular services.

Today, virtually every cellular phone call made anywhere in the world passes through a chip from Analog Devices, Inc. (NYSE: ADI). The company's analog and mixed-signal technology is designed into base stations deployed throughout the world and its SoftFone(R) chipsets have rapidly gained share in 2G and 2.5G handsets. For emerging 3G networks, ADI's semiconductor technology that enables upgradeable base stations and flexible handset designs will be key to OEM and operator profits. With evolving standards and shifting consumer needs, the demand for flexibility and upgradeability in cellular equipment is stronger now than for any generation of service before 3G.

At the 3G World Congress tradeshow in Hong Kong, Analog Devices unveiled two complete chipset solutions for 3G handset applications. The new SoftFone-LCR chipset supports the TD-SCDMA LCR (low chip rate) standard, and the SoftFone-W chipset supports the W-CDMA/UMTS standard, which includes multi-mode support for W-CDMA and GSM/GPRS/EDGE. These solutions are based on the successful SoftFone architecture, which gives designers the flexibility to create many different phone models from the same basic platform.

In base stations, designers are utilizing software-defined radio (SDR) technology to create flexible transceivers and flexible base band solutions. ADI's high-performance Softcell(R) data converter technology is a critical enabler of SDR and its TigerSHARC(R) processor is the first and only processor capable of implementing a 3G software-defined digital base band. With a software programmable digital base band, the same base station platform can be easily adapted for use in multiple regions of the world, and can be upgraded to support new capabilities such as high-speed downlink packet access (HSDPA).

"Analog Devices' 3G strategy is right on the mark," said Will Strauss, president, Forward Concepts. "Over the past year, Analog Devices has made impressive inroads in the 3G infrastructure market with its TigerSHARC Processor. It's impressive to see that they are now bolstering their 3G technology portfolio with the addition of chipsets for TD-SCDMA and W-CDMA handsets. Indeed, our market intelligence indicates that worldwide 3G handset revenue for W-CDMA and TD-SCDMA alone is forecast to grow dramatically over the next five years. Analog Devices' well-rounded product offering of both infrastructure and handset platforms make them an appealing partner for equipment OEMs and network operators worldwide."

ADI's handset solutions leverage the high processing performance and low power consumption of Analog Devices' Blackfin(R) Processor. The 3G chipsets incorporate Analog Devices' full signal chain expertise including digital and analog baseband, power management and RF technology. For more information on Analog Devices' chipsets for W-CDMA and TD-SCDMA, see today's related 3G World Congress releases, "Analog Devices Adds W-CDMA/UMTS Chipset to Arsenal of Technologies for 3G Cellular Handsets;" and "Analog Devices Unveils Complete Chipset for TD-SCDMA Handsets."

About Analog Devices, Inc.

Analog Devices, Inc. is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing applications. ADI is headquartered in Norwood, Massachusetts, and employs approximately 9,000 people worldwide. It has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, and the Philippines. Analog Devices' common stock is listed on the New York Stock Exchange and ADI is included in the S&P 500 Index.

Blackfin, SoftFone, Softcell, Othello and TigerSHARC are registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.