Analog Devices' CEO Maps out Strategic Importance of Semiconductor Technology for Next-Generation Wireless At 3G World Congress.NORWOOD, Mass. -- Analog Devices, Inc. (NYSE NYSE See: New York Stock Exchange : ADI), a global leader in high-performance semiconductors for signal processing applications, today announced that its CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Jerald G. Fishman Jerald G. Fishman has served as Chief Executive Officer and President of Analog Devices since November 1996. He is a 35 year veteran of Analog Devices and also serves on the Board of Directors of Cognex Corporation and Xilinx Inc. , will deliver a keynote address at the upcoming 2004 3G World Congress and Exhibition in Hong Kong (November 15-19, 2004). Fishman will discuss the impact of semiconductor innovations on time-to-market and time-to-profits for 3G services. Christian Kermarrec, vice president of RF and wireless systems for Analog Devices, will also address the 3G World Congress, describing the innovative components, chipsets and reference designs the company is delivering to the wireless marketplace. ADI will hold end-user product demonstrations at its booth (#1106) that will cover a variety of wireless terminal application areas, including those that support the GSM/GPRS, EDGE and 3G standards, as well as display of its TigerSHARC Processor for wireless infrastructure applications. "The wireless industry is at a crossroads with regard to the evolving standards for 3G wireless deployment. A new approach is required to solve these next-generation technology challenges, and Analog Devices is committed to providing its customers with these innovative platforms, as we have done with GSM/GPRS, EDGE and now 3G," said Christian Kermarrec, vice president of RF and wireless systems, Analog Devices, Inc. Demonstrating ADI's excellence in handset technology, the company will exhibit its Nova Wireless Engine reference design, which includes all the components - both the hardware and software capabilities - to develop next-generation, feature-rich handsets. The platform features ADI's award-winning SoftFone(R) baseband processor and Othello(R) direct conversion radio.. The Nova engine can be configured for any combination of the GSM/GPRS frequency bands, including full quad-band operation, and offers a variety of customizable software features to meet customers' individual needs. Protocol stack and applications software for the platform are provided by TTPCom of Cambridge, England. The successful Blackfin(R) SoftFone for EDGE Platform uses ADI's advanced signal processing technology to create a complete solution for next-generation wireless handsets for the EDGE (Enhanced Data Rates for GSM Evolution Enhanced Data rates for GSM Evolution (EDGE) or Enhanced GPRS (EGPRS), is a digital mobile phone technology that allows it to increase data transmission rate and improve data transmission reliability. ) standard. The platform is based on ADI's Blackfin processor and includes a digital baseband processor, a high-performance mixed-signal analog baseband chip with integrated power management, and Othello direct-conversion RF transceiver with polar modulator Modulator Any device or circuit by means of which a desired signal is impressed upon a higher-frequency periodic wave known as a carrier. The process is called modulation. The modulator may vary the amplitude, frequency, or phase of the carrier. . The platform offers full support of quad-band and Class 12 EGPRS See EDGE. operations, and includes peripheral interfaces for cameras, SD/MMC cards, USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. , and stereo audio. The company will also be showcasing its TigerSHARC Processor, which offers the industry's highest performance per-watt and per-square-inch of board space for demanding signal- and image-processing applications such as 3G wireless infrastructure. The TigerSHARC Processor is the only programmable device capable of implementing the 3G base band processing entirely in software. The software-defined base band allows manufacturers to quickly and inexpensively upgrade base stations to new features such as HSDPA (High Speed Downlink Packet Access) See HSPA. . About Analog Devices, Inc. Analog Devices, Inc. is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). applications. ADI is headquartered in Norwood, Massachusetts, and employs approximately 9,000 people worldwide. It has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, and the Philippines. Analog Devices' common stock is listed on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. and ADI is included in the S&P 500 Index. SoftFone, Othello, Blackfin and TigerSHARC are registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion