Analog Design Automation Selects SC Hightech as Distributor in Japan; Demand in Japan Increasing for High Capacity Design and Optimization Tools.

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SAN JOSE, Calif. & OTTAWA--(BUSINESS WIRE)--March 11, 2003

Analog Design Automation, Inc. (ADA), a leader in the development of high capacity analog and mixed-signal optimization tools, today announced that it has signed SC Hightech as its Japanese distributor for the Genius product family, including Creative Genius v2, a high capacity optimizer, and IP Explorer v2, a performance tradeoff exploration and selection tool.

"We are delighted to be representing the best solution in analog and mixed-signal optimization tools," said Mr. Noboru Itoh, president and CEO of SC Hightech. "With the analog content of systems increasing, designers are finding it increasingly important to have tools that can optimize their topologies to achieve better performing circuits. There is much interest from our customers in the high capacity design analysis and optimization that the Genius products offer. There is also growing interest in the ability to review the specification tradeoffs among several possible circuit solutions, and IP Explorer has certainly captured the attention of our key customers in this respect."

"ADA is extremely pleased to have established a strong partner such as SC Hightech," said Martin Harding, senior vice president of field operations for Analog Design Automation. "SC Hightech has a long and successful track record of introducing new, high end EDA technology to the Japanese market and I am delighted to be re-associated with the Hightech team in the rapidly growing analog design tools market."

On February 24, 2003 ADA announced the release of Creative Genius v2, a high capacity optimization tool capable of optimizing up to 200 devices across 60 environmental and manufacturing variations, with up to 30 performance goals, and IP Explorer v2, a performance tradeoff analysis tool that allows multi-dimensional visualization of multiple circuit solutions. Using both tools allows designers to quickly optimize circuits to achieve multiple optimized solutions, and visually work with vast amounts of numerical information to compare and analyze circuit performance.

About SC Hightech (www.sch.co.jp)

SC Hightech is a wholly owned subsidiary of a Sumitomo Corporation, one of the largest "SOGO-SHOSHA" (trading company) in Japan. Since 1996, SC Hightech has been providing the latest EDA design methodology and solutions to Japanese system and semiconductor designers. Among the EDA products SC Hightech has introduced to the Japan market are Verilog-XL(R) and Design Compiler(TM). SC Hightech is located in Tokyo, Japan. For further information, please visit the SC Hightech website or call [phone].

About Analog Design Automation, Inc. (www.analogsynthesis.com)

Analog Design Automation, Inc. (ADA) is a leading provider of high capacity optimization tools for the analog, mixed-signal, and custom integrated circuit (IC) markets. Using ADA's patent-pending, intelligent systems-based high capacity optimization engine, the Genius line of products improves circuit performance, reduces development costs, increases designer efficiency and helps reduce the number of silicon re-spins for system-on-chip (SoC) and custom IC design. ADA's products include Creative Genius(TM), which automates device sizing and biasing to optimize circuit performance; and IP Explorer(TM), a visualization tool for analyzing and selecting the best circuits optimized by Creative Genius.

ADA is located in Saratoga, California, and Ottawa, Canada.

Creative Genius and IP Explorer Genius are trademarks of Analog Design Automation, Inc. All other trademarks are the properties of their respective owners.

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