Anaheim Ranks Number One Among Top 25 Markets; Hotel Occupancy, ADR, Rev Par and Hotel Rooms Sold Outpace Competition.

ANAHEIM, Calif. -- Anaheim hotels have raced past competing markets according to data from a recent Smith Travel Research Lodging Review Report. According to the 54-month study (January 1, 2002 - June 30, 2006) during that period Anaheim hotels experienced:

12.3 percent increase in hotel occupancy (ranked 5)

13.5 percent increase in ADR (average room rate) (ranked 6)

31.5 percent increase in RevPar (revenue per available room) (ranked 5)

19.9 percent increase in the number of guest rooms sold (ranked 1)

The combined ranking points given to Anaheim (16) positioned them as number one overall among the Top 25 Markets. They won this leading position above notable cities in their competitive set such as San Diego, San Francisco, Orlando and New York.

According to Charles Ahlers, president of the Anaheim Orange County Visitor & Convention Bureau (AOCVCB), "Anaheim is a dynamic destination that is recognized as a leading business and leisure site. Our new hotel room inventory along with major enhancements in our destination's entertainment offering have combined to give us a competitive edge. We are thrilled with this data and look forward to maintaining this position in the marketplace."

The AOCVCB projects (according to CIC Research) that 2006 will be a banner year for Anaheim and Orange County in terms of overall visitor attendance and spending. It is forecasted that 45.2 million people (1.2% increase) are expected to visit the destination and spend a record $8.24 billion (5.6% increase) throughout the Anaheim and Orange County region.

The Anaheim/Orange County Visitor & Convention Bureau is a non-profit, destination marketing organization dedicated to promoting Anaheim and Orange County as a premier visitor and convention destination. For more information, call 714-765-8888 or visit www.anaheimoc.org.