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Anadigm Appoints Marty Levy Worldwide Vice President of Sales.


Business Editors/High-Tech Writers

CAMPBELL, Calif.--(BUSINESS WIRE)--Jan. 29, 2004

Anadigm(R), the programmable analog company, today announced the appointment of Marty Levy as worldwide vice president of sales. Levy brings more than 20 years in the semiconductor industry and 10 years in senior management positions to his new role at Anadigm(R), where he will be responsible for the company's sales organization, infrastructure, strategy, and channels.

"Marty joins us as Anadigm is entering the next critical stage of its growth," said Anadigm(R) President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Bill McLean. "He will lead our sales efforts in bringing to production the more than 150 customers who are designing with our Field Programmable Analog Arrays, while continuing to expand our customer base. Marty's background is a strong complement to our team, and we expect his appointment to contribute significantly to the company's forward momentum."

Over the past 10 years, Levy has served as vice president of sales at Micro Linear Corp., Future/FAI Electronics, and most recently at Imedia Semiconductor. During his four years at Micro Linear, he helped to grow the company's sales and prepare it for a successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. . Prior to Micro Linear, Levy held regional management positions at Lattice Semiconductor Lattice Semiconductor Corporation (NASDAQ: LSCC) is a United States based manufacturer of high-performance programmable logic devices (FPGAs, CPLDs, & SPLDs). The Oregon based company is the number four ranked company in world market share for FPGA devices,[1] , Weitek, and NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Electronics. He earned his B.A. in communications at Brooklyn College Brooklyn College: see New York, City University of. , CUNY CUNY City University of New York , and his M.B.A. from University of Phoenix.

"Customers are facing intense market pressures to develop and bring to market innovative new products, quickly," Levy said. "FPAA FPAA Field-Programmable Analog Array
FPAA Florida Prosecuting Attorneys Association
FPAA Fairmount Park Art Association (Philadelphia, PA)
FPAA Fresh Produce Association of the Americas
FPAA Fire Protection Association of Australia
 products from Anadigm substantially improve the efficient development of analog circuitry and new product capabilities. I am pleased to be joining Anadigm with the mission of delivering this valuable solution to customers and assisting them in meeting their product and business objectives."

Levy will be based at Anadigm(R) headquarters in Campbell, Calif., reporting to McLean.

Link to hi-res photo of Marty Levy:

http://www.wallstcom.com/anadigm/Levy.zip

About Anadigm(R)

Anadigm(R) brings platform-based design to the analog world with pre-qualified software and hardware components that allow complex analog circuits to be implemented in an analog equivalent to the FPGA (Field Programmable Gate Array) A type of gate array that is programmed in the field rather than in a semiconductor fab. Containing up to hundreds of thousands of gates, there are a variety of FPGA architectures on the market. . Designed to implement signal conditioning Imagine feeding the output of a temperature sensor, which is in millivolts, to an Analog-to-digital converter to be processed. Is it possible for the Analog-to-Digital converter to process such a minute voltage amplitude? The answer is probably no. , filtering, data acquisition, closed-loop control, and other analog functions in a wide range of embedded systems, Anadigm(R) FPAAs are the first programmable analog ICs that can adapt on the fly to perform multiple functions, adjust to different environmental conditions, or compensate for equipment aging. Founded in January 2000 as a venture-backed technology spinoff from Motorola, Anadigm(R) maintains U.S. headquarters in Campbell, Calif., and European headquarters in Crewe, UK. For further information, visit Anadigm(R) on the Web at www.anadigm.com.

Anadigm(R) is a registered trademark of Anadigm(R). All other trademarks appearing herein are the property of their respective owners.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 29, 2004
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