AnaServe Offers E-commerce Made Simple; Leading Web Hosting Company Combines Products, Services To Help Businesses Make Money on the Internet.NEWPORT BEACH Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif.--(BUSINESS WIRE)--June 10, 1998--Responding to a rapid surge in market demand, AnaServe Inc., a leader in providing innovative Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. solutions since 1995, now offers flexible E-commerce services that make it easy for small and medium-sized companies to expand their business on the Internet. The Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, firm has implemented an "E-commerce made simple" approach in its marketing -- providing its customers with every facet of the secure electronic commerce process using a simple four-step model. AnaServe's new suite of E-commerce products and services cover all facets of building a Web store. They include online catalog-building applications with shopping cart features, payment processing for real-time credit card transactions, and merchant account services to handle the exchange of funds. To become Commerce-enabled, AnaServe introduces a simple four-step process: Step 1: Sign up for secure Web hosting Customers choose the type of Web hosting that best suits them, either Standard or Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , with SSL (Secure Sockets Layer) The leading security protocol on the Internet. Developed by Netscape, SSL is widely used to do two things: to validate the identity of a Web site and to create an encrypted connection for sending credit card and other personal data. (Secure Sockets Layer (networking, security) Secure Sockets Layer - (SSL) A protocol designed by Netscape Communications Corporation to provide secure communications over the Internet using asymmetric key encryption. ) encryption to ensure the safety of online transactions. Step 2: Choose a catalog builder/shopping cart solution Catalog builders allow customers to turn their Web site into a Web store with full electronic commerce functionality. They can create product catalogs, organize the flow of the entire site with predefined templates, generate detailed site-reporting statistics, and include a shopping cart. Step 3: Incorporate real-time payment processing A payment processing service handles credit card transactions between a Web business and merchant account in real time, in approximately 20-30 seconds. To facilitate real-time payment processing, the customer would need to set up a merchant account. Step 4: Transfer funds through a merchant account The merchant account coordinates the transfer of funds between the merchant bank, a payment processing service, and a potential customer's bank. If the transaction is approved, funds are usually transferred to the merchant bank account within 48-72 hours. Through business partnerships with industry-leading software and service manufacturers such as Microsoft, CyberCash, Open Market (formerly Icentral), iCat, and Network Solutions, Submit it! and Ad-up, AnaServe has become one of the largest and fastest-growing Web hosting companies in the world. Through these alliances, the company is capable of providing Web merchants a full turnkey solution to their e-commerce needs -- domain name and search engine registration, buying banner ads, attracting shoppers to their sites, Web site monitoring See Web analytics. and demographic analysis Demographic analysis uses administrative records to develop an independent estimate of the population [1]. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. , creating custom marketing programs and innovative ways to keep customers loyal to their "cyberstore". "The future of Web hosting is offering commerce solutions -- allowing companies to expand their business on the Internet," said Paul Summers Paul G. Summers (born March 28, 1950) served as attorney general of the state of Tennessee, United States, from 1999 through September 2006. He previously served as a Judge of the Court of Criminal Appeals (1990–1999) and as a District Attorney. , president and chief executive officer of AnaServe. "We're helping small and medium-sized businesses grow into the thriving companies of tomorrow. AnaServe offers full e-commerce solutions by providing all necessary tools needed in creating, managing and promoting a revenue-generating Web store quickly and with ease," Summers added. Summers cited two recent studies, one by the Information Technology Association of America See ITAA. and the accounting firm of Ernst & Young, and another by The Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. , a major industry research group based in New England. The business-to-business electronic commerce marketplace could double in six months, according to John Englund, ITAA (Information Technology Association of America, Arlington, VA, www.itaa.org) Formerly the Association of Data Processing Service Organizations (ADAPSO). A membership organization founded in 1960 that defines performance standards, improves management methods and monitors government executive, who added that although it is difficult to predict precise growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. for such a rapidly emerging market, this particular survey reflects a growing recognition among companies that electronic commerce can help them gain a strategic advantage. For example, The International Data Corporation (IDC) estimates Web hosting revenues from small and medium sized businesses will grow from $84 million in 1996 to over $3.4 billion in 2000, representing 95 percent of the total Web hosting market. The Gartner Group survey sees E-commerce driving the massive restructuring of a dozen or more information-intense and service-oriented industries, including entertainment, banking, travel, advertising, gaming, stock trading and utilities, in the next five years. Background Founded in 1995, AnaServe is one of the largest and fastest-growing Web hosting services in the world. As a complete Web hosting solution provider, AnaServe offers cutting-edge electronic commerce, site management, and Web promotion products and services for Internet-based businesses. AnaServe provides value-added services designed to globally expand a business' online sales and market reach, and implement the latest developments in Web technology. AnaServe's headquarters are located at 1300 Bristol North, Suite 220, Newport Beach, Calif. 92660. Phone: 714/250-7262 Fax: 714/250-7265. Additional information about AnaServe is available at www.anaserve.com. CONTACT: GreenLight Communications Rachel Kaseroff or Les Goldberg, APR APR See: Annual Percentage Rate 714/719-6400 Fax: 714/719-6414 rkaseroff@grnlt.com or lgoldberg@grnlt.com |
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