An in-Depth Analysis of the Indian Market.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c56978) has announced the addition of "India Consumer Trends 2006-2007" to their offering The Indian market, one of the most promising in the world, is fast evolving. So is the Indian consumer, across all socioeconomic strata, regions and town classes. Rising incomes, multiple income households, exposure to international lifestyles and media, easier financial credit and an upbeat economy are enhancing aspirations and consumption. In these fast changing times, it becomes imperative for companies reaching out to the Indian market, to catch the pulse of the Indian consumer. India Consumer Trends 2006 is a step in that direction - to gain a better understanding of the Indian consumer behaviour and get key insights into issues like: What does the Indian Consumer's shopping basket consist of? What is it that the Indian consumer is buying - Is it Apparel? Books? Music? Or Durables or Grocery? How is she paying for her purchases? How much is she willing to travel to get one-stop shopping options? Is she discount driven enough to wait for promotions or markdowns? Also, how different is the Delhi consumer from the one in Kolkata or Chennai, and how different are they from those in Lucknow or Ludhiana? Of course, then there is the question of an overall shopping behaviour. The India Consumer Trends - 2006[TM] is an attempt to bridge these gaps and is a resource that brings together information pertaining per·tain intr.v. per·tained, per·tain·ing, per·tains 1. To have reference; relate: evidence that pertains to the accident. 2. to the Indian market and Indian consumer in one place. The study truly reflects the changing dynamics of Indian consumer behaviour. The Highlights - A bigger, more comprehensive version of the Consumer Outlook (1999-2005), representing all Urban Indian Centres: 784 towns - A sample size of more than 25000 consumers across 50 Centres, covering 7 town classes (50,000 to 10 Million+ population) - Covering eight consumer life stages from School Going Children to Housewives - Share of Wallet Share of Wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers. , including Products, Services and Fixed Expenses - Insight into spending on 100+ categories, including Apparel, Accessories, Footwear, Books & Music, Jewellery, Consumer Durables Consumer durables Consumer products that are expected to last three years or more, such as an automobile or a home appliance. consumer durables See durable goods. , Home Furnishings and Furniture, OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). & Medicines, IT & Telecom, Eating Out, Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. ....... - Captures emerging lifestyle segments and products, including Branded Jewellery, Gaming, Internet, Mobiles....... - A special in-depth focus on 50+ categories in Food & Grocery The study is based on data gathered through an extensive quantitative research Quantitative research Use of advanced econometric and mathematical valuation models to identify the firms with the best possible prospectives. Antithesis of qualitative research. in 50 centres in India representing 784 urban towns in India. Interviews were conducted by visiting each Household/Individual personally. Within each region, interviews conducted were proportionate to the population in order to provide adequate representation of urban residents. In order to represent the Indian population as a whole, the results were weighted to reflect the actual Proportion of Households/ Individuals in India. The survey covered three broad areas: - Respondent's profile - Respondent's expenditure pattern - Respondent's attitude and behaviour Data collected has been studied and explored through 8 individual life stages: - School Goers - College Goers - Working Singles - Working Married - No children - Working Married - with Dependent Children - Working Married - with Independent Children - Retired - Housewives Areas covered: - Decoding de·code tr.v. de·cod·ed, de·cod·ing, de·codes 1. To convert from code into plain text. 2. To convert from a scrambled electronic signal into an interpretable one. 3. the Indian Demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. - Household Share of Wallet - Category Almanac almanac, originally, a calendar with notations of astronomical and other data. Almanacs have been known in simple form almost since the invention of writing, for they served to record religious feasts, seasonal changes, and the like. - Spending pie within each prime category - Food & Grocery in Detail Spending Pattern Behavioural Adj. 1. behavioural - of or relating to behavior; "behavioral sciences" behavioral Pattern - Household Behaviour Synopsis A summary; a brief statement, less than the whole. A synopsis is a condensation of something—for example, a synopsis of a trial record. - Demystifying India Consumer Life Stages - A New Perspective - Trends to watch out for in 2007 For more information visit http://www.researchandmarkets.com/reports/c56978 |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion