An analytic CRM solution.

Empirix is the name of an analytic CRM solution from Information Asset Partners (IAP), Metuchen, N.J. The product is an off-the-shelf solution that provides speed and ease of use for large institutions and high-end analystical solutions on a pay-as-you-go basis for smaller institutions. The solution is suitable for new customer acquisition; customer targeting for cross-sell and loyalty programs; market and customer pentration analyses. www.iapartners.com