An Inconvenient Poop: Muttropolis Helps Save the Planet...One Scoop at a Time.

SAN DIEGO -- For millions of dog owners, it's a dirty little fact -- "it" happens, and sometimes "it" is inconvenient. Yes, the dreaded "Inconvenient Poop." Whether a busy sidewalk or on the beach out of reach of anything to help with removal, the never-ending battle to keep it picked up can rattle even the savviest pet owners. Besides the obvious hassles of the "piles" of, well, "piles," one of the greatest environmental impacts of dog 'business' is the millions of plastic bags pet owners throw into the garbage each year as part of the poop-pick-up parade.

The recent popularity of Al Gore's film, "An Inconvenient Truth," highlights our planet's state of environmental crisis and the need to look for Earth-friendly solutions to everyday tasks. The team at Muttropolis Dog and Cat Boutique (www.muttropolis.com) is accepting the Al Gore challenge by doing their part to find solutions for concerned pet owners by offering a bevy of environmentally friendly poop pick-up products to help clean up after Fido.

To conveniently pick up after pets and protect the environment, Muttropolis offers eco-friendly Spike Biodegradable Business Bags, made from real corn, so they biodegrade completely. Simply add the special `ingredient' and they become fertilizer. ($5.99 a pack at www.muttropolis.com)

To ensure easy poop pick up on the go, Muttropolis also offers the "Euro Bone Pick Up Kit," a euro-designed bone shaped baggie dispenser that conveniently clips any leash. ($9.99 at www.muttropolis.com)

"It's more important than ever to think of your pet's impact on the overall environment," said Janet McCulley, chief marketing officer at Muttropolis. "More than 60 percent of US households have at least one pet, and everything we can do to minimize environmental harm from that waste will create a better future for all," she added.

Fueling the pet industry's $36 billion-plus annual niche, other 'entre-manures' as they fondly refer to themselves, are getting into the poop business as well. According to the Association of Professional Animal Waste Specialists, more than 300 companies in the US and Canada specialize solely in poop pick up and removal.

With locations in Fashion Island Shopping Center in Newport Beach, Solana Beach, CA; La Jolla, CA and in La Encantada Shopping Center in Tucson, AZ, Muttropolis has become a popular meeting place for pets and their parents. Muttropolis' selection of unique, yet practical pet supplies and accessories has proven extraordinarily popular, while at the same time, the company's commitment to supporting animal-welfare programs benefits area animal shelters and rescue organizations.

Log on to www.muttropolis.com to learn more.