An Extensive Analysis of the Value Propositions of All Players in the Mobile Markets.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c60593) has announced the addition of the new Javelin Strategy report "Mobile Payments Forecast: Contactless Contactless may refer to:
Overview Mobile banking initiatives combined with the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of contactless payments Contactless payment systems are credit cards, key fobs, or other devices which use RFID for making secure payments. The built in chip and antenna enable consumers to wave their card or fob over a reader at the point of sale. will lead to convergence convergence Mathematical property of infinite series, integrals on unbounded regions, and certain sequences of numbers. An infinite series is convergent if the sum of its terms is finite. of payment services through mobile handsets. To realize this convergence, financial institutions and payment networks must understand the roles and needs of additional players in the value chain--most notably wireless carriers and merchants. Javelin has gathered extensive, quantitative quantitative /quan·ti·ta·tive/ (kwahn´ti-ta?tiv) 1. denoting or expressing a quantity. 2. relating to the proportionate quantities or to the amount of the constituents of a compound. , longitudinal lon·gi·tu·di·nal adj. Running in the direction of the long axis of the body or any of its parts. consumer data on attitudes toward mobile payments, and has created a forecast model for the adoption of contactless payments. Javelin has undertaken an extensive analysis of the value propositions of all players to provide an understanding of the critical factors that will make contactless and other mobile payments adoption more probable PROBABLE. That which has the appearance of truth; that which appears to be founded in reason. . Primary Questions - What is the likelihood of adoption for various mobile payment types--contact less, mobile internet transactions, and mobile person-to-person transactions? - What is the value to each constituent in the value chain and how is that value realized? - What is the role of wireless carriers in the value chain? - What is necessary to attract merchant acceptance beyond "traditional" merchant categories? - How will alternative payment mechanisms affect mobile person-to-person and mobile ecommerce transactions? Areas covered: - Contactless Payments Background: Merchants and Wireless Carriers are Key - Further Action in Spurring Contactless Acceptance Locations is needed - Determining the Value Proposition for Contactless Payments Constituents - Merchant Value Proposition is enhanced with More Dynamic Devices - Enrolment as an Integral Piece of the Merchant and Carrier Value Proposition - Revenue Models that may spur Carrier Involvement in Contactless - Mobile Banking Initiatives and Contactless Payments are intrinsically linked - Integrate likely Mobile Banking Customers as Key Targets for Contactless - Appeal to Contactless Cardholders' Financial Management and Desire to Interact through Additional Channels - Mobile Person-to-Person Payments Growth Depends on Adoption of Alternatives - Mobile e-Commerce Transactions are Dependent on Handset Evolution and Content Integration Efforts - Alternative Solutions Play a Secondary Role in Driving Mobile Payments - Merchant use of Contactless Technology to Drive Alternatives - Enhanced Communication and Value adds Post-adoption of Mobile Payments - Wildcard Scenario: Banks as Carriers, and Carriers as Issuers? Companies mentioned: - AT&T- ClairMail - Ecrio - Firethorn - First Data - Ibreva - mFoundry - Mobile ESPN - Mobile Lime - Mobitricity - Obopay - PaymentOne - PayPal - Qpass - Sonopia - Sprint - T-Mobile - Valista - Verizon - Virgin Mobile - ViVOtech For more information visit http://www.researchandmarkets.com/reports/c60593 |
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