An Examination of Consumer Attitudes Toward Carriers, Their Current Bundling Spending and Wishes for Bundled Services.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c27652) has announced the addition of Wireless in the Consumer Telecom Bundle To sell hardware and software as a combined product or to combine several software packages for sale as a single unit. Contrast with unbundle. See bundled software and bundling. : Discounts without Convergence to their offering. Despite all the talk about convergence of networks and devices, bundling bundling, courtship custom, thought to have originated in Holland and the British Isles. It was extended to America, particularly to New England, and most widely practiced in the years prior to the Revolution of 1776. multiple telecommunication telecommunication Communication between parties at a distance from one another. Modern telecommunication systems—capable of transmitting telephone, fax, data, radio, or television signals—can transmit large volumes of information over long distances. services is an effective way of competing with new market entrants by offering discounts without having to make any major capital expenditures. It has been found that a much larger number of consumers want to include wireless in their bundles, but are not able to do so. This report examines consumer attitudes toward carriers, their current bundling spending, and wishes for bundled services. It also covers erosion of minutes of use for wireline long-distance long-dis·tance adj. 1. Covering a long distance: a long-distance runner; operating under long-distance supervision. 2. and local calling by wireless. Contents are as follows: Executive Summary --Bundling and Loyalty are Connected --Wireless Carriers Not Considered --More Bundles Should Include Wireless --Wireless Challenges Landline Land based. Refers to standard telephone and data communications systems that use in-ground and telephone pole cables in contrast to wireless cellular and satellite services. Introduction --Survey Results --Ranked Importance of Bundled Services --Service Bundle Penetration --Reasons for Not Bundling --Plans to Purchase Bundle in the Next 12 Months --Intended Service Bundles --From Whom Will You Buy the Bundle? --Loyalty to Service Providers --Choice of Wireless Service Providers --Erosion of Wired Long Distance and Local Service by Wireless --Willingness to Replace Home Phone with Cell Phone in Next 12 Months --Reasons for Replacing Home Phone with Cell Phone --Reasons for Not Using Cell Phone as Primary Phone --Interest in Purchasing Converged Landline-Wireless Services Carrier Bundling Strategies --SBC --Qwest --BellSouth --Verizon Conclusions Appendix 1: Methodology Appendix 2: Survey Questions List of Tables List of Figures For more information visit http://www.researchandmarkets.com/reports/c27652 |
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