An E-Tailer With Profits! Health4her.com Shows It Can be Done.Business Editors/High-Tech & Health Writers SCOTTSDALE Scottsdale, city (1990 pop. 130,069), Maricopa co., central Ariz.; settled in 1895 by Winfield Scott, inc. 1951. It is a resort and retirement center in the Phoenix metropolitan area. , Ariz.--(BUSINESS WIRE)--April 18, 2000 Dr. Koop Koop or KOOP or koop may refer to: People
intr.v. thrived or throve , thrived or thriv·en , thriv·ing, thrives 1. To make steady progress; prosper. 2. and profitable without VC funding. Health4her.com, an online nutrition and beauty retailer specializing in health products for women, was launched in November of 1998 in the home of Louis and Shelley Silberman. Only sixteen months later, PC Data Online (the widely recognized authority of online ratings) ranked Health4her.com one of the most visited Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the health sites with 500,000 visitors for the month of March. More well known and much larger competitors Vitamins.com and publicly traded Vitaminshoppe.com fell nearly 200,000 visitors short of this Scottsdale-based firm. This husband and wife duo posts an impressive record considering they are operating with no venture capital. "We were the first company to the marketplace exclusively targeting Niche women's health Women's Health Definition Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. and beauty products," said Health4her.com Chief Officer Executive Louis Silberman. "We have been extremely successful in driving traffic to our site for limited dollars." While many dot com dot com - com companies are struggling to stay afloat, Health4her.com is swimming in sales. "Many of our competitors are spending millions of dollars in a name branding campaign, Health4her is seeing phenomenal results with our straightforward online direct sales approach," Silberman said. What's the magic? Silberman credits his partner and wife Shelley, who has been the visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer. behind the company's cutting-edge products. "She has researched incredible health and beauty secrets that women love," Silberman said. "Shelley recently brought to Health4her Vimaca; a libido-enhancing product for women containing maca, an ingredient that has been a vital part of the South American diet for nearly 2000 years." Another huge winner is "Nutralift" coined as a "face lift in a bottle," as well as Liquid Chitothin, used as a fat-blocking system to aid in weight management. Shelley Silberman is pleased with the unique way this booming business started. "I love the fact my husband and I started in our home with a 1 year old running around and a year and a half later, we have already outgrown several office locations." Health4her is the leading online destination targeting women exclusively for cutting-edge-niche health, beauty and alternative medicine products. This husband and wife team has completed its business plan and is now seeking $15 million in first round financing. Health4her.com hopes to become a publicly-traded company, with the financial firepower fire·pow·er n. 1. The capacity, as of a weapon, weapons system, military unit, or position, for delivering fire. 2. The ability to deliver fire against an enemy in combat. Noun 1. to build on its success. |
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