An Analysis of Customer Usage and Adoption Levels of the Mobile Market in India, in Order to Determine the Market Opportunities.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c29224) has announced the addition of the Pyramid pyramid, structure pyramid. The true pyramid exists only in Egypt, though the term has also been applied to similar structures in other countries. Egyptian pyramids are square in plan and their triangular sides, which directly face the points of the Research report: India Mobile Data Adoption Study to their offering. India's mobile market will continue to rapidly expand and holds great opportunity for the sale of mobile data content, infrastructure and terminal equipment. The Pyramid Research India Mobile Data Adoption Study helps to quantify Quantify - A performance analysis tool from Pure Software. the market opportunity by assessing current consumer adoption levels and usage patterns for mobile data. Consisting of over 500 interviews with wireless subscribers, the study gauges current mobile data usage habits, content preferences and propensity to adopt new services. This study provides quantitative market intelligence on mobile data consumption patterns in this pre-3G country, offering insight into the overall market potential. It helps vendors, mobile operators and content owners accurately size market demand and develop services, pricing and distribution channels to increase mobile data usage with current and future subscribers. Benefits The India Mobile Data Adoption Study examines the drivers and barriers to the success of new mobile data services, helping vendors and service providers develop the most effective strategies and applications. It allows vendors, mobile operators, content owners and the investment community to: --Size the market opportunity and develop sales and investment forecasts --Identify the most popular applications and content types --Assess the potential success of future applications based on psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). data --Structure and launch new service deployments --Conduct detailed customer segmentation to develop targeted messaging --Plan marketing, advertising and promotional activities --Assess the most effective price points, service bundles and distribution channels Methodology --Over 500 responses from mobile subscribers, aged 18 and older --Face-to-face interviews --35 questions including demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and psychographics psy·cho·graph·ics n. 1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. 2. (used with a pl. --Same localized Translated into the spoken language of the country. See localization. survey instrument used for all respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. Deliverables --Raw data in Excel --Survey Questionnaire --Eighty slide data presentation of the country results For more information visit http://www.researchandmarkets.com/reports/c29224 |
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