Amy Covey Joins InsightExpress; New Position Marks Continued Growth for Company's Digital Media Measurement Sector.STAMFORD, Conn. -- InsightExpress, a leading digital marketing research firm, announced today the expansion of its Digital Media Measurement group with the appointment of Amy Covey cov·ey n. pl. cov·eys 1. A family or small flock of birds, especially partridge or quail. See Synonyms at flock1. 2. A small group, as of persons. as Director. Her appointment is effective immediately. Led by Drew Lipner, the Digital Media Measurement group is a team of specialists focused on the measurement and optimization of online, mobile, and other emerging media. In her new role, Covey will manage and direct the Mid-West territory. She will also help set the overall strategy and long-term vision for AdInsights([R]), Mobile AdInsights, Cross Media, and Creative Testing. Covey joins InsightExpress from Yahoo! Inc. where she most recently held the position of Account Executive. While at Yahoo! she secured, built and maintained relationships with clients. Covey also developed and executed sales strategies, synthesized information from various groups within Yahoo! to create and present the best solutions to clients, and synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. marketing efforts utilizing media, wireless capabilities and research studies. Covey holds a B.A. in Business from University of Puget Sound The University of Puget Sound (often called UPS or just Puget Sound) is a private liberal arts college located in the North End of Tacoma, Washington, in the United States. and currently resides in Chicago, IL with her husband, Scott. Drew Lipner, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul , Group Director, Digital Media Measurement, commented, "The Digital Media Measurement Team here at InsightExpress is growing by leaps and bounds thanks to continued high demand for our innovative advertising effectiveness solutions. Amy's strong relationship building skills and her considerable industry experience will be a tremendous asset for our team, our company and our clients." About InsightExpress InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . For more information, visit www.insightexpress.com or call 203-406-3233. |
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