Amstar Financial Services, Inc. Begins Trading on OTCBB; Trading Symbol Is AMAF.

Business Editors

JUPITER, Fla.--(BUSINESS WIRE)--Oct. 1, 2003

Amstar Financial Services, Inc. (OTCBB:AMAF) announced today that its name change from America's Senior is now effective, and Amstar stock is now quoted on the OTC Bulletin Board under the new symbol AMAF. Formerly, the Company symbol was AMSE.

AMSTAR Financial Services, Inc. is now the corporate name for the entire company. However, the Company will continue to use the name "America's Senior Financial Services" to identify the Company's growing multi-state retail Reverse Mortgage platform. The name "Jupiter Mortgage" will identify the Company's multi-state retail Forward Mortgage platform. The name "Synergy Mortgage Solutions" will identify the Company's multi-state Wholesale Mortgage Lending platform. The Company's "Branch Partners" platform will operate under the name "AMSTAR Mortgage Network," and other variations of the AMSTAR theme. This name change was made to reflect the expansion of the Company's operations beyond the reverse mortgage sector that identified so strongly with the name America's Senior Financial Services. The Company is much, much more. Currently, Reverse Mortgages are planned at approximately 10% of the Company's operations. The bulk of the Company's sales and earnings are derived from the forward mortgage and wholesale mortgage platforms. This is an important distinction for shareholders and potential investors to make -- as Mortgage Bankers move into an economic climate where diversification will be important to maintaining momentum.

All outstanding shares of America's Senior will represent the same number of shares of AMSTAR as of October 1, 2003. Shareholders should retain their America's Senior stock certificates since they will now represent their shares of AMSTAR Financial Services, Inc. as of October 1, 2003. Basically, shareholders do not have to react to this change at all, except to begin using the new symbol for quotations or other information. Any questions can be directed to [e-mail].

Recently the Company provided guidance regarding its projected 3rd Quarter results. The quarter is expected to produce Gross Revenues approaching $2.5 million, representing the third best quarter in the Company's history. Gross Revenues are expected to continue to increase through the 4th Quarter, and end the full year 2003 at least 22% ahead of last year. The Press Release is available at http://quotes.freerealtime.com/rt/frt/M?SA=quotes|News&IM=quotes& symbol=AMSE&type=News& (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field.) The Company believes it may be undervalued, and directs interested parties to review the information contained at http://www.americassenior.com/investorrelations.html

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS: The Private Securities Litigation Reform Act of 1995 provides a safe harbor from civil litigation for forward-looking statements. This news release contains forward-looking statements that reflect the Company's current views as to un-audited results for the third quarter ending 9/30/03 and the full year to end 12/31/03. This information could change at quarter's end based on accounting adjustments and other factors. Factors that might cause the Company's results to change include the possibility of lower revenues for the balance of the quarter or year, greater than anticipated operating costs, issuance of additional shares, the outcome of litigation, the decline of availability of mortgages at reasonable rates or a downturn in general economic conditions. This information speaks only as of the date made. We undertake no obligation to update any forward-looking statements to reflect events or circumstances arising after the date on which they are made. To contact Investor Relations, email the Company at [e-mail]. The Company's web addresses are http://www.americassenior.com, http://www.synergy-mortgage.com and http://www.jupiter-mortgage.com.