Amplify.net Aggressively Expands into Asia Establishing Asian Business Headquarters in Hong Kong; Eric Kong Joins as Director of Business Development for Asia.Business Editors/High-Tech Writers FREMONT, Calif.--(BUSINESS WIRE)--Oct. 16, 2000 Amplify.net (www.amplifynet.com), a Silicon Valley company specializing in broadband service See broadband and broadband service provider. infrastructure, today announced the establishment of its Asian Business Headquarters, an important milestone in its aggressive plan to expand its presence in Asia. Amplify.net (Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. ) Limited, located in Hong Kong's Central Plaza Building on 18 Harbour Road, is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Amplify.net, Inc. Eric Kong, a 12-year high technology business executive, has been appointed as business development director for Asia. Riding the Asian Broadband Wave "Broadband access is the hottest market segment across Asian communications business right now. It is sweeping the region like a tidal wave among telecom carriers, broadband service providers and broadcasters," said Pauline Lo Alker, president and chief executive officer of Amplify.net, Inc, headquartered in Fremont, California. "We view Asia as an important business growth engine for us in the next few years. With the influential connections from our Asian corporate investor consortium, we are making a committed effort to greatly expand our market penetration into the region's major markets." In March 2000, Amplify.net closed $12.6 million of equity funding Equity funding An investment consisting of a life insurance policy and a mutual fund. The insurance policy is paid by the collateral value of fund shares, giving the investor the advantages of insurance protection with the growth potential of a mutual fund. from a group of Asian institutional investors, including NetworkAsia, Kerry Holdings Group, the Lippo Group, Shui On Holdings, American Pacific Technology Group, the Kaifa Group and Technology Partners Group. Together, they represent major technology, property and financial holdings in Hong Kong, China, Japan, Singapore, Malaysia, Indonesia and Taiwan. Solving Today's "Last Mile" Bottleneck On October 9, 2000, the company officially unveiled a new "IP Service Enabled" technology platform with true quality of service and subscriber service management functions centered around the company's "IP Service Engine." Designed specifically to be easily embedded in various broadband network equipment or as a complete standalone system, the technology enables the "last mile" delivery and management of next-generation services over DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary , cable and wireless networks. In recent months, Amplify.net has inked OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and agreements with several cable & DSL equipment manufacturers to have the company's IP Service Engine integrated into their cable and DSL systems, including 3Com Corporation (Nasdaq:COMS COMS 3Com Corporation (stock symbol) COMS Certified Orientation and Mobility Specialist COMS Continuous Opacity Monitoring Systems COMS City of Manchester Stadium (UK) ), Elastic Networks (Nasdaq:ELAS ELAS Elastic ELAS Equitable Life Assurance Society ELAS Ethnikos Laikos Apeleftherotikos Stratos (Greek: National Popular Liberation Army) ELAS Enhanced Logbook Automation System (US Army aviation initiative) ) and Interspeed, Inc. (Nasdaq:ISPD ISPD International Society for Prenatal Diagnosis (Charlottesville, VA) ISPD International Society for Peritoneal Dyalisis ISPD Information Systems, Production and Distribution ). "Today's problematic access bottleneck in Asia is partly caused by existing Internet infrastructure that lacks a comprehensive 'last mile' solution capable of managing Internet traffic and ensuring the quality of these services," said Alfredo Lobo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , NetworkAsia. "With increasingly discriminating and demanding new subscribers, auto-provisioning and subscriber management capabilities have become necessities for service providers. Amplify.net's solutions address these needs and will be very well received given the heightened requirement for high speed access in this part of the world." Developed around industry standards, Amplify.net's solutions overcome the limitations of priority-based QoS schemes by providing true IP-based, subscriber-oriented quality of service, capable of guaranteeing the delivery quality of multiple, simultaneous sessions for voice, video as well as data for each subscriber, based on pre- or dynamically-defined policy-based service level agreements (SLAs). Targeting 2nd Generation Global Data Centres & Multi-Tenant Unit (MTU (1) (Maximum Transmission Unit, Maximum Transfer Unit) The largest frame size that can be transmitted over the network. For example, an Ethernet MTU is 1,500 bytes. Messages longer than the MTU must be divided into smaller frames. ) Buildings Amplify.net's Asian strategy is to focus first on the region's new global data centres as well as MTU and MDU (1) (Multiple Dwelling Unit) A commercial or residential building with multiple offices or apartments. See BLEC. (2) (Multiply-Divide Unit) A high-speed circuit that performs multiplication and division within the CPU. (multi-dwelling unit) buildings in the major metropolitan areas throughout Asia, particularly in Hong Kong, Singapore, Japan, Korea and China. The common requirement for these multipoint environments is to manage the dynamic traffic flows, optimizing bandwidth usage while drastically reducing operating costs. Already the company's solutions have been successfully deployed in several customer installations including i-STT.com Pte Ltd, formerly known as Singapore Technology Telemedia and Chungwa Telecom's "High Building" Project in Taiwan. "I am very excited to be part of Amplify.net's Asian startup initiative," said Eric Kong, Amplify.net's new Asian director of business development stationed in Hong Kong. "My mission is to proliferate our solutions in Asia by enabling our broadband service provider customers to successfully deliver convergent data, voice and video services all the way to their subscribers' desktops." About Amplify.net, Inc. (http://www.amplifynet.com/) Amplify.net is a broadband service quality and management solutions company that offers advanced bandwidth management and IP quality of service technologies and subscriber service management systems for DSL, cable and wireless networks. Amplify.net's technology boosts the revenue and profitability of service providers, enabling them to deliver and guarantee "last mile" quality of value-added IP services such as Voice over IP, Video and Audio on Demand and data-rich streaming content. Amplify.net licenses its technology to broadband equipment manufacturers as an "open system" IP Service Engine that provides the foundation for next generation products, and offers complete standalone systems to broadband service providers. About Eric Kong Eric Kong is a 12-year veteran in the computer industry. From 1988-1993, he was channel marketing representative for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) in China, managing channel distributors of IBM's UNIX systems. Between 1993-1996, Eric was recruited by Legend Computers to establish their subsidiary in Australia and to develop business opportunities within the territory. In the last 3 years, Eric was vice president at APTG APTG Association of Professional Tourist Guides (England) APTG Association of Professional Tour Guides APTG Ada Program Test Generator (American Pacific Technology Group), a company focused in high tech investment and startup incubation. Mr. Kong attended high school at Queen's College in Hong Kong and is a graduate, with 1st Class Honor, of the prestigious University of Hong Kong The University of Hong Kong (commonly abbreviated as HKU, pronounced as "Hong Kong U") is the oldest tertiary institution in Hong Kong. Its motto is "Sapientia et Virtus" in Latin, and " with a B.Sc degree in computer engineering. |
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