Amplifon USA Hires Senior Vice President of Marketing; Chris Toal to Manage Strategic Marketing Initiatives for the Company's Miracle-Ear, National Hearing Centers and Sonus Brands.MINNEAPOLIS Minneapolis (mĭn'ēăp`əlĭs), city (1990 pop. 368,383), seat of Hennepin co., E Minn., at the head of navigation on the Mississippi River, at St. Anthony Falls; inc. 1856. -- Amplifon USA, the nationwide leader in delivering quality patient care and hearing solutions to individuals affected by hearing loss, announced it has hired Chris CHRIS Chemical Hazards Response Information System (US DoD) CHRIS California Historical Resources Information System CHRIS Computerized Human Resources Information System CHRIS Command Human Resources Intelligence System Toal as the company's senior vice president of marketing. In this role, Toal will oversee all strategic marketing activities for the company's Miracle-Ear, National Hearing Centers and Sonus History and Origin Sonus is a Latin word which means "noise, sound" or "tone, character, style". It is also the root word for sonic and sound. Therefore, it was an inspirational word for many well known companies and other words such as Sony (from the combination of sonus brands, including branding, consumer research, media and advertising planning, and promotional strategies. Prior to joining Amplifon USA, Toal served as vice president of marketing for Caribou Coffee Caribou Coffee is a specialty coffee retailer, the second largest in the U.S.[2] Caribou concentrates on selling gourmet coffees, teas, and bakery goods in over 464 coffeehouses in 18 states. . Toal's marketing experience also includes marketing and brand management positions with Ralston Purina and Pillsbury. "Chris' considerable marketing experience will benefit Amplifon USA greatly in its mission to enhance the quality of life for hearing loss patients and elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. the hearing device industry by delivering a new level of care, convenience and selection," said Robert Wabler, president of Amplifon USA. "He is a welcome addition to Amplifon USA's executive team, and we look forward to tapping his expertise to further the success of our organization." About Amplifon USA Amplifon USA is the nationwide leader in delivering quality patient care and hearing solutions to individuals affected by hearing loss. The company's Miracle-Ear, National Hearing Centers and Sonus hearing solutions outlets deliver the highest level of patient care, convenient locations and widest hearing device selection in the industry. Formed in 1999, Amplifon USA is a subsidiary of Amplifon S.p.A., a Milan-based Italian multinational company, with more than 700 employees in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . For more information, please visit www.amplifonusa.com. |
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