Amplified.com Announces Support for New Microsoft Windows Media Technologies V4.0 for Song Downloads.ATLANTA--(BUSINESS WIRE)--April 14, 1999-- Microsoft Solution Provides Amplified.com and Partners New Technology for Digital Downloads  The perspective and/or examples in this article do not represent a world-wide view. Please [ edit] this page to improve its geographical balance. Amplified.com today announced that it will adopt the new Windows Media Technologies See Windows Media. 4.0 audio codec (1) A hardware circuit that converts analog voice into PCM or ADPCM digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See sampling and codec. and digital rights management technology from Microsoft Corp. for its Internet music download A music download refers to the transferring of a music file from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment if required. services. Amplified.com is encoding See encode. its vast library of over 100,000 songs using the new high-quality audio codec, code named, MSAudio and the Windows Media Rights Manager A digital rights management (DRM) system from Microsoft for securing digital content and distributing it over the Internet. Software components allow for publishing the files in an encrypted format, configuring and managing the site and issuing licenses. Starting with Version 6. for digital distribution, and will offer this new format to its network of music retailers online. Consumers will benefit by having songs available for download that can play on the new, and widely available, Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. Media Player Record companies and artists will benefit from this new technology because the songs will download fast, playback at near CD-quality and will be encoded in a way that prevents unauthorized use. As consumers pay to download songs, payments to various copyright holders will be assured through Amplified.com and its recently announced partnership with Reciprocal, Inc. A demonstration of the system was launched today in conjunction with Microsoft's introduction of Windows Media Technologies 4.0 at Internet World in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . The complete service will be available second quarter of 99 to the Amplified.com network of retail affiliates. Wayne Parker, President of Amplified.com, said, "By adopting the new MSAudio codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, and Windows Media Rights Manager for digital downloads, Amplified.com follows through on its commitment to provide the technology that most fits the needs of our customers and content providers. One of the challenges for song downloads has been the limited distribution of software that enables computers to play those songs after registering." Parker added, "The entry of Microsoft into the managed music download market is of great help because of their ability to distribute a large number of players quickly. This makes it easier for the consumer to experience music in this new way. This is also good for the music industry, as it opens a significant new revenue opportunity." Through its partnership with Reciprocal, Amplified.com now provides the highest quality clearinghouse and rights management functions for its broad range of products. Reciprocal adds many new tiers of registration and rights management to Amplified.com's services. The partnership between Reciprocal and Amplified.com was announced on April 6, 1999. For more information, contact Tawanna Myers of Amplified.com at 404/351-0600 or at tawannam@amplified.com. About Amplified.com: Amplified.com is the Internet's leading business to business digital music wholesaler, providing download and custom compilation services to leading online music retailers and record labels. Amplified.com features the largest selection of songs available for authorized download on the Internet, and was the first to integrate that feature with custom CDs. Amplified.com also provides Internet music sampling services to a variety of customers, including Billboard Online. |
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