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Ample Communications Signs Broadband Technology as Distributor in the UK.


Broadband Will Increase Ample's Presence in the Growing European Market

FREMONT, Calif. -- Ample Communications, a leading provider of Ethernet Aggregation silicon for wire line network systems, today announced it has signed a representation agreement with Broadband Technology to work as its distributor in the UK. Broadband Technology is a specialist manufacturers' representative of electronic components to major OEMs in the UK and Ireland.

According to the Semiconductor Industry Association, the European market is projected to reach $47.2 billion by 2007, up from $32.3 billion in 2003. This partnership between Ample and Broadband will allow Ample to distribute its full product line of high-speed Ethernet devices in the UK during this time of enormous growth.

"We gain new customers on a regular basis, and our partnership with Ample will allow us to offer them a broad portfolio of new, innovative ICs," said Trevor Cullen, Managing Director of Broadband Technology. "We look forward to a continued success with Ample Communications as they continue to introduce new quality products into the market."

"By signing with Broadband Technology, our presence in the UK will continue to escalate, allowing us to further expand our line of products in different markets," said Mat Steinberg, vice president of business development for Ample Communications. "Our partnership with Broadband will allow us to reach new customers, and provide them with fast, reliable customer service."

Broadband Technology will re-sell all of Ample's product line including its most popular chip, Redhawk - the industry's first two-port 10Gbps Ethernet intelligent MAC with embedded XFI XFI - Xtreme Fidelity (Creative) SerDes See serializer/deserializer., and multiprotocol congestion management technology. The device is specifically targeted for Ethernet routers, switches and access devices in enterprise and metro applications. Ample's product line includes:

* Redhawk: 2-Port 10 Gbps Ethernet MAC Device with integrated XFI SerDes

* Eagle: 24-Port and 12-Port 10/100/1000 Mbps Multiprotocol Ethernet MACs with Embedded SerDes

* Harrier: 24-Port and 12-Port family of 10/100/1000 Mbps Ethernet MACs

* Nighthawk: multi-protocol 10 Gigabit POS and LAN/WAN PHY

About Ample Communications

Ample Communications is a leading supplier of high-speed Ethernet and SONET silicon for enterprise and metropolitan area network equipment OEMs. With wide customer acceptance at Tier 1 and Tier 2 OEMs, Ample has established itself as both a technology and a market share leader with its SONET and Ethernet silicon.

Ample Communications is located in Fremont, Calif., with additional development facilities in Sacramento, Calif. and in Bangalore, India. More information is available on the Web at www.amplecomm.com.

About Broadband Technology

Further information on Broadband Technology and its solutions-lead approach to the communications industry, can be found online at http://www.broadband.uk.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 3, 2006
Words:434
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