Ampad Launches New Inspirational Line to Meet Increasing Demand.

Business Editors

PLANO, Texas--(BUSINESS WIRE)--April 5, 2004

American Pad & Paper LLC ("Ampad") today announced it has launched a new line of products designed to meet the growing demand for inspirational items. Ampad's line includes a complete range of items including legal pads, writing pads with matching envelopes, stationery papers, mailing labels, social notes and mini-cards, along with accessory items such as stickers, seals, magnetic notepads and desk pads.

Mike Kinnick, vice president of product marketing for Ampad, commented, "Inspirational products have had a well-established place in the industry. Trends in recent years, such as those reported by The Barna Group (a leading research firm that tracks religious and inspirational activities in the U.S.), indicate that Americans are participating in inspirational activities with more frequency and in greater numbers. These trends are driving the demand for inspirational-themed items."

"Our new inspirational products address a growing need at the retail level," stated Kathy Martinez, Ampad's product manager for envelopes and specialty papers. "We believe that our broad product offering represents a value-added solution for the retailer. They can offer the consumer a coordinated array of inspirational products, meeting the consumer demand as well as providing the opportunity for multiple item purchases."

About Ampad

Ampad is a leading manufacturer and distributor of writing pads, filing supplies, retail envelopes and specialty papers and serves many of the largest and fastest growing office products retailers and distributors in North America. Additional information on Ampad can be found at www.ampad.com.