Amp'd Mobile to Broadcast Live NBA, NCAA & Summer Hoops.

Deal Marks First Major U.S. Professional Sports League to Broadcast Live Games on Mobile

LOS ANGELES -- Amp'd Mobile, America's premiere mobile entertainment provider, today announced content distribution deals with the NBA, CSTV, and Dime and Bounce Magazines to offer a comprehensive lineup of live basketball games and highlights for NBA and NCAA games, as well as top summer basketball tournaments. The new basketball content will be featured on Amp'd Live, Amp'd Mobile's premiere mobile entertainment service.

"Amp'd Mobile's schedule of live basketball programming includes live games from the NBA, NCAA and top summer leagues that will span the entire year and allow basketball fans anytime access to their favorite teams," said Seth Cummings, Senior Vice President, Content Development & Programming, Amp'd Mobile. "We're especially proud to deliver the first live broadcast of a U.S. major league sports game to mobile, along with a comprehensive and diverse offering of basketball games."

Amp'd Mobile will provide a live video stream of NBA TV, including live broadcasts of NBA games, daily news coverage, highlights from NBA TV's top analysts, and all of the network's original series, including Tuesday Night with Ahmad, hosted by Emmy Award-winning sportscaster Ahmad Rashad. Additionally, daily game highlights will be available throughout the season for customers to view at their convenience on a separate made for mobile video channel.

"Amp'd Mobile's initiative demonstrates the desire that fans have for consuming basketball in any possible fashion," said Steve Herbst, Senior Vice President and General Manager, NBA TV. "Through Amp'd, we can deliver NBA TV's full lineup of programming and provide our fans with a new way to experience the excitement of our game."

For college basketball fans, Amp'd Mobile is continuing its lineup of live college game broadcasts with CSTV, the leader in college sports, offering top college basketball matchups featuring projected NCAA Tournament teams from Conference USA, the Atlantic 10 Conference, the Mountain West Conference and more. This will be the second year Amp'd Mobile and CSTV have partnered to bring live broadcasts of college hoops to Amp'd subscribers.

"CSTV continues to connect college sports fans to their favorite teams and sports through all emerging technologies," said Brian Bedol, President and CEO, CSTV Networks, Inc. "We love how aggressive Amp'd has been in the wireless space and are proud partners in this initiative."

Rounding out the Amp'd live basketball offering is a series of street ball tournaments programmed in conjunction with Dime Magazine and Bounce Magazine, the leading basketball lifestyle publications. Dime and Bounce will provide insider interviews and articles about street basketball. During the summer they will deliver live coverage and video-on-demand content from major U.S.-based street tournaments, including the legendary Entertainer's Basketball Classic at Rucker Park, Kingdome, Dyckman, and Hoops in the Sun events.

"No other mobile carrier in the U.S. has covered basketball the way Amp'd Mobile will in 2007," said, Josh Gotthelf, CEO Dime and Bounce Magazines. "Being programmed alongside live NBA and NCAA games is a great opportunity for Dime and Bounce to complement both the pro and college games, going beyond the court and focusing on the basketball lifestyle."

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the U.S. specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.

About CSTV Networks

CSTV Networks, Inc., now part of the CBS Corporation, is the leading digital and cable programming company dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV: College Sports TV, televising regular-season and championship events for 35 men's and women's college sports; CSTV.com and its network of nearly 250 official athletic sites; CSTV All Access, broadband services providing live audio and video of more than 10,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more. Further information is available at www.CSTV.com or by contacting Keith Marder at 212-342-8743 or [e-mail].