Amp'd Mobile Signs LOI with Verizon Wireless to Bring Next Generation Mobile Entertainment to Youth and Young Adults.

ALISO VIEJO, Calif. -- Amp'd Mobile Led by Former Boost Mobile CEO and Founder to Target 18-35, High Data Users in U.S.

Amp'd Mobile announced today that the company has signed a letter of intent (LOI) with Verizon Wireless to develop the first fully-integrated mobile virtual network operator (MVNO) for youth/young adults utilizing the Verizon Wireless broadband EV-DO (Evolution-Data Optimized) 3G network. The new company plans to harness the power of 3G technology to create real-time user-friendly mobile entertainment aimed at the growing legion of 18-35 mobile users.

By using EV-DO and delivering the fastest wide-area wireless data experience in the nation today, Amp'd plans to be the first wireless provider targeting the 18-35 market specifically with handsets and an experience completely optimized for 3G. Amp'd Mobile hopes to become the preferred mobile entertainment service for the "on the go" wireless user and is expected to launch later in 2005.

An alternative to simply repackaging existing TV and music content and repurposing for wireless handsets, Amp'd Mobile will create unique content and truly integrate the experience into mobile devices with its proprietary user interface (UI), delivering customized compelling content directly to the palm of users' hands.

With their proven executive team, Amp'd will bring together wireless, youth and entertainment pros with successful track records to provide gripping content and technology to the youth and young adult markets. The company's management includes a team of key executives responsible for Boost Mobile's success in Australia, New Zealand and the U.S., as well as other notable wireless execs. Leading the team is Peter Adderton, founder of Boost Mobile with more than 15 years of youth marketing expertise and brand development throughout the world. Stefanie Henning, former VP at Universal Music Group and co-founder of the New Media Division at International Creative Management (ICM) Talent Agency is the senior vice president, music services, heading up music delivery and content. Don McGuire, long-time wireless veteran and former VP of global marketing and North American sales at Kyocera Wireless Corp., has been named as chief marketing officer of the new company in charge of creating the Amp'd brand and helping to shape the user experience. Several additional executives responsible for the success of Boost Mobile and other ventures will also be working to create Amp'd Mobile's cutting-edge content.

"Verizon Wireless is our first choice for a carrier because of their ongoing commitment to their network and burning desire to remain leaders at the forefront of the 3G technology," said Peter Adderton, founder/CEO, Amp'd Mobile. "One thing I've learned in my years running MVNOs is your carrier choice is critical to your success. Bringing together our decades of youth marketing, branding and entertainment expertise with their superior network will give us the head start we need to succeed in this very competitive market. We are excited to complete the LOI and we look forward to finalizing our overall relationship with Verizon Wireless in the coming weeks."

"This age segment will be the first adopters of the content and services that only a 3G network can deliver -- with music and videos-on-demand and original, pertinent content for this audience," said Don McGuire, chief marketing officer, Amp'd Mobile. "It's going to take more than a hip-hop ad and some cool packaging to serve this audience and we'll have the right experience and best technology to address this ever-changing market."

The Amp'd Advantage

Amp'd Mobile plans to offer traditional wireless services that appeal to the youth and young adult market coupled with a uniquely designed UI which allows easy access to all the relevant 3G content that this segment demands, including music, lifestyle, entertainment, sports and gaming. Amp'd Mobile plans to create exclusive content and live event coverage specifically made to appeal to the more demanding "on the go" mobile user. The 3G network allows Amp'd Mobile to bring a richer video and music experience directly to the palm of your hand with various channels for different audiences, similar to cable networks' ability to target through programming. Amp'd Mobile's exciting content partnerships will be released at a later date.

Amp'd Mobile is working with key handset partners to create mobile devices that maximize functionality and live up to the design promise for a user-friendly experience using EVDO technology. The company also plans to offer walkie-talkie (push-to-talk) on all handsets. Kyocera Wireless will provide a uniquely designed entry-level handset while, Motorola is also on track to produce a handset by launch. Amp'd will feature Qualcomm's BREW technology for easy, reliable downloading of content.

In keeping with its fresh approach, Amp'd Mobile will give numerous customization options to its members while providing a tremendous value. Users will be able to select from pre-paid or post-paid payment methods. Amp'd plans to put a greater focus on online purchases and customization and will also work with a select group of retail locations for in-store purchases. Content for each user will be completely personalized to best suit each person's individual needs.

About Amp'd Mobile

Amp'd Mobile will be the first fully integrated MVNO for youth, young professionals and early adopters. By leveraging the superior 3G network of Verizon Wireless, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.